After trying to spruik $1320 toilet paper in her annual gift guide just last month, it might come as a surprise for Gwyneth Paltrow fans that they could be in with a chance of finally owning some of the products she endorses.
The Academy Award winner has launched a new beauty line with Juice Beauty and all of the "antioxidant-rich vegan make-up" retails for less than $72 .
All made from certified organic ingredients, including berries, flowers, fruits and vegetables, it stays true to the wholesome star and mother-of two's way of life.
"Under Gwyneth Paltrow's creative leadership, Juice Beauty's scientists have developed this new collection of high performance make-up made with certified organic ingredients," the site reads.
"Antioxidant-rich vegan make-up powered by an organic base of botanical juices, waxes and powders infused with natural whole phyto-pigments, age-defying serum and cold-pressed oils to deliver vibrant colour, illuminate skin, smooth lines and wrinkles and blur imperfections for a flawless complexion and naturally beautiful radiance."
If you are not a fan of gluten, slicones, talc, acrylates, parabens, glycols, PEGs, artificial dyes or synthetic fragrances, Chris Martin's ex-wife makes sure to leave them out.
She made sure to give the line a personal touch by naming some of the lip products after her nearest and dearest.
"This whole line of the Liquid Lip – they're all named after some of my very near and dear friends and family who are living in California," she told Yahoo Beauty.
They include Kate Hudson, Drew Barrymore, Cameron Diaz, Reese Witherspoon, Chelsea Handler, her mother Blythe Danner, and her 11-year-old daughter, Apple.
In the past, Gwyneth has been accused of being a little out of touch with real-life people with some of the items she lists in her Goop "gift guide" section.
In December, the actor included the likes of 18-carat gold dumbbells worth $174,000, toilet paper that costs an astounding $1320, gilded playing cards that would set you back $3200 and a rosewood handle truffle slicer worth $55.
All listed under the category Ridiculous (and Awesome) Gifts, other interesting suggestions from Gwennie include a $58 condom dispenser that is described as "serious design, for taking safe sex seriously" and a $340 toothpaste squeezer – yes, a device that will actually squeeze toothpaste for you.
The actor even recommends a $125,000 trip to the edge of space where you can enjoy views of the globe for between five to six hours and if you get bored of the sights the "space capsule features refreshments, a bar, and a lavatory".
Juice Beauty has yet to make delivery of products available in Australia, but they can be purchased through Paltrow's site Goop.