Celebrities and hipsters. One is mainstream; the other (sometimes painfully) strives to be the exact opposite. What happens when you combine the two?
Well, you get hipster celebrities, obviously, and there are a couple of projects that are reinventing our mainstream icons into more alternative versions of them.
The team at DesignCrowd have run a competition for designers to turn their favourite celebrities into hipsters, including actors like Leonardo DiCaprio, Sandra Bullock and Dame Judy Dench.
Chief marketing officer Dan Ferguson says the competition, which has had 155 entries, is just a bit of fun.
“It's a bit of online mischief,” says Ferguson.
Ferguson says the best celebrity-hipster makeovers are of stars that embody the exact opposite of a hipster.
“I really like the Cate Blanchett one,” says Ferguson. “It's an abrupt change, she's normally known for her grace.”
Graphic Designer Amelia Baker, who entered the competition with an image of Dame Judy Dench, says reinventing celebrities who are normally elegant was part of the appeal.
"I had a look at the Oscar nominees and I love Matthew McConaughey, but Dame Judy Dench has that class so I thought that would be funny," says Baker.
"I did it just to see what I could make and it was a great bit of fun," says Baker.
Using celebrities that are as far from being hipsters as possible makes them more accessible, says Ferguson.
The submissions have come from all around the world, he says, which means entries are “wildly different and varied”. It's not the first time celebrities have been "shopped" (Photoshopped) into a more alternative form.
Seattle-based artist Cheyenne Randall has been adding tattoos to photographs of famous people, from modern stars like Kate Moss to icons like Audrey Hepburn and Elizabeth Taylor.
Randall even turned the Duchess of Cambridge Kate Middleton and Prince William into hipsters who would make Melbourne proud.
Randall says on his blog that he has “created a bunch of iconic personalities from a parallel universe.”
Randall's "tattoos" blend in seamlessly with the skin of the subjects, and are cleverly related to the celebrity or the scene they appear in.