Working his magic ... Vidal Sassoon styles on a model in 1997.

Working his magic ... Vidal Sassoon styles on a model in 1997. Photo: Reuters

Celebrity hairstylist Vidal Sassoon, whose 1960s wash-and-wear cuts freed women from endless teasing and hairspray, has died. He was 84.

Los Angeles police spokesman Kevin Maiberger says officers went to Sassoon’s home on Wednesday morning and determined he was dead of natural causes. Sassoon’s family was present.

The London-born Sassoon’s creative, geometric cuts required little styling. They were an integral part of the look of Mary Quant, the superstar British fashion designer who popularised the miniskirt.

21st October 1964:  Jillian Robertson of Australia with a 'lopsided' hairstyle by Roger, (aka 'king of the with-it hairdressers'), at Vidal Sassoon.  (Photo by Chris Ware/Keystone Features/Getty Images) Click for more photos

RIP Vidal Sassoon, 1928 - 2012

21st October 1964: Jillian Robertson of Australia with a 'lopsided' hairstyle by Roger, (aka 'king of the with-it hairdressers'), at Vidal Sassoon. (Photo by Chris Ware/Keystone Features/Getty Images) Photo: Chris Ware

The easy-maintenance cuts also fit right in with the fledgling women’s liberation movement.Sassoon developed a popular line of shampoos and styling products bearing his name.

His slogan was ‘‘If you don’t look good, we don’t look good.’’

AP

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