British singer David Bowie.

Rocker Fashion: British singer David Bowie is set to feature in the latest Louis Vuitton advertising campaign. Photo: Reuters

Some of their faces are as weathered as the leather bags but Louis Vuitton has signed another ageing rocker to star in an ad campaign.

According to Women's Wear Daily, David Bowie will be the face of the fashion house's L'Invitation au Voyage campaign alongside young model Arizona Muse.

It is reported that Bowie filmed a TV commercial in Venice this year, which is due to be aired later this year.

Rocker fashion: Keith Richards for Louis Vuitton. Click for more photos

Rocker Fashion

Rocker fashion: Keith Richards for Louis Vuitton.

  • Rocker fashion: Keith Richards for Louis Vuitton.
  • Rocker fashion: Bono and wife Ali for Louis Vitton.
  • Rocker fashion: Madonna for Louis Vuitton.
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  • Rocker fashion: BB King for Saint Laurent.
  • Rocker fashion: Beck for Saint Laurent.
  • Rocker fashion: Chuck Berry for Saint Laurent.
  • Rocker fashion: Courtney Love for Saint Laurent.
  • Rocker fashion: Iggy Pop for Eleven.
  • Rocker fashion: Jerry Lee Lewis for Saint Laurent.
  • Rocker fashion: Lukas Nelson for Varvatos.
  • Rocker fashion: Willie Nelson for Varvatos.

Other musicians who have starred in Vuitton campaigns include Bono, Keith Richards and Madonna.

This fits with the trend of fashion houses using ageing rockers to flog their clothes.

In the Saint Laurent's spring-summer 2013 campaign famous musicians have posed in dramatic shots.

And they've gone way back in music history, starring rock'n'roll legends Chuck Berry, Jerry Lee Lewis and B. B. King.

A little more up to date but still showing the ravages of an on-the-road lifestyle are Queen of grunge, Courtney Love, controversial performer Marilyn Manson and musician Beck.

Meanwhile, folk legend Willie Nelson and his plaits star in a campaign for Greek designer Varvatos.

Varvatos is known for putting musicians in his ads and a few years ago he featured Dave Matthews with a monkey.

Eleven Paris's autumn-winter 2012 campaign starred Iggy Pop and young British model Daisy Lowe, as well as Lenny Kravitz alongside "it girl" model Charlotte Free.

Iggy Pop has lent his image to a number of campaigns, not only fashion, but a car insurance company in Britain called Swift. This backfired when the British Advertising Standards claimed it was misleading as the rock star would not be eligible for a policy in real life.

In Australia crooner John Paul Young is in the NIB health insurance ad, Status Quo sing "Down, down. Prices are down" for Coles and grunge rocker Tim Rogers is spruiking the AFL.