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David Bowie the latest ageing star to line up for ads

Rocker Fashion: British singer David Bowie is set to feature in the latest Louis Vuitton advertising campaign.

Rocker Fashion: British singer David Bowie is set to feature in the latest Louis Vuitton advertising campaign. Photo: Reuters

Some of their faces are as weathered as the leather bags but Louis Vuitton has signed another ageing rocker to star in an ad campaign.

According to Women's Wear Daily, David Bowie will be the face of the fashion house's L'Invitation au Voyage campaign alongside young model Arizona Muse.

It is reported that Bowie filmed a TV commercial in Venice this year, which is due to be aired later this year.

Rocker fashion: Keith Richards for Louis Vuitton. Click for more photos

Rocker Fashion

Ageing rockers are being used to front major fashion campaigns. 

Other musicians who have starred in Vuitton campaigns include Bono, Keith Richards and Madonna.

This fits with the trend of fashion houses using ageing rockers to flog their clothes.

In the Saint Laurent's spring-summer 2013 campaign famous musicians have posed in dramatic shots.

And they've gone way back in music history, starring rock'n'roll legends Chuck Berry, Jerry Lee Lewis and B. B. King.

A little more up to date but still showing the ravages of an on-the-road lifestyle are Queen of grunge, Courtney Love, controversial performer Marilyn Manson and musician Beck.

Meanwhile, folk legend Willie Nelson and his plaits star in a campaign for Greek designer Varvatos.

Varvatos is known for putting musicians in his ads and a few years ago he featured Dave Matthews with a monkey.

Eleven Paris's autumn-winter 2012 campaign starred Iggy Pop and young British model Daisy Lowe, as well as Lenny Kravitz alongside "it girl" model Charlotte Free.

Iggy Pop has lent his image to a number of campaigns, not only fashion, but a car insurance company in Britain called Swift. This backfired when the British Advertising Standards claimed it was misleading as the rock star would not be eligible for a policy in real life.

In Australia crooner John Paul Young is in the NIB health insurance ad, Status Quo sing "Down, down. Prices are down" for Coles and grunge rocker Tim Rogers is spruiking the AFL.

16 comments so far

  • Fewer concerts, desperate for money, public interest wanning! Most if not all of these tired old timers should retire with a little more grace!

    Commenter
    stnc
    Location
    St Peters
    Date and time
    September 27, 2013, 5:01PM
    • Pretty narrow view don't you think? Why shouldn't they take the opportunity to make some extra dollars, would you turn down a gig like this if you were offered the chance? And what about all of the younger 'stars' like Clarke, Ponting and Gilchrist - are they also desperate for money, with public interest waning and in need of a graceful retirement?

      Commenter
      Simon
      Location
      Curl Curl
      Date and time
      September 27, 2013, 5:29PM
    • I suppose when you retire you will say NO to any extra income that may come your way?

      Commenter
      Screamer
      Location
      Sydney
      Date and time
      September 27, 2013, 7:39PM
    • C'mon, they have all had/have plenty of fame, fortune and performing during their lives,I hardly think they are the motivating factors. Who knows what their motivations are, but good luck to them. And there's only one reason they have been asked to do these things - because they can still sell product.

      Commenter
      Ziggy Stardust
      Location
      Mars
      Date and time
      September 27, 2013, 8:03PM
  • Most of them are still touring in the Union States of America, or Europe Union,for more play money for the grandies,and why not.But Louis really does know how to put tickets on his old bags.,doesnt he?

    Commenter
    Kane
    Date and time
    September 27, 2013, 5:24PM
    • If you had your way stnc, the world would be dull place indeed! The characters described in this article should be elevated, rather than supressed.

      Commenter
      BG
      Location
      St Kilda
      Date and time
      September 27, 2013, 5:27PM
      • What exactly is the point of this article?
        Last time I checked David Bowie, Keith Richards, Tim Rogers etc didn't have 'Use By' dates stamped on their foreheads.
        So what if they're 'ageing rockers' (Shelly Horton's descriptor, certainly not mine).
        They were, still are, and always will be mega talented music legends.

        Commenter
        Anna
        Date and time
        September 27, 2013, 7:27PM
        • @ Anna

          "Last time I checked David Bowie, Keith Richards, Tim Rogers etc didn't have 'Use By' dates stamped on their foreheads....."

          Quite right Anna. What is glaringly a double standard however is that while these old men are still romanticised and sexualised, their equally great female contemporaries never get a mention.

          The marks of hard living are acceptable for men (hell, the more wrinkles the better!) but women over 30 are best left to their slippers and knitting needles. Any old woman seen without her Botox, surgery and shed-load of makeup is deemed to be simply offensive (I won't say in the "entertainment industry" alone as I believe that this is "in general"). I haven't made up my mind if it's "offensive" to men, as it makes them confront their actual age, or women, as it makes them accept what they will look like one day when all that "tautness" goes south and they too become invisible.

          Ageism....sexism.....misogyny ....are certainly alive and well - not to mention promoted - in the music industry.

          Commenter
          rrr
          Date and time
          September 29, 2013, 10:45AM
      • It stopped being about the music a long time ago for a lot of these musos.... I'd like to see a few more of them follow Pinks example. She played nearly 50 shows over a couple of months here in Oz, put everything into it and gave great value, which is a helluva lot more than what some of these other acts can say...

        Commenter
        Tufluv
        Date and time
        September 27, 2013, 10:13PM
        • Ha ha ha I just spat out my porridge! You're comparing Pink to Bowie, Richards, etc???

          Commenter
          Ziggy Stardust
          Location
          Mars
          Date and time
          September 28, 2013, 8:39AM

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