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Miranda Kerr's sex talk is her 'business acumen'

The Vine editor Jenna Clarke says Miranda Kerr's sexual appreance on the GQ UK is the evolution of her brand.

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Madonna mastered it years ago, but decades after her conical bras and racy videos shocked the world, generating controversy remains one the oldest tricks in the books when it comes to waning celebrity.

Now Miranda Kerr is giving it a go.

Resorting to shock tactics to gain air time, the model is acutely conscious of her increasingly vulnerable position on the fame radar following negative press and the ever growing numbers of celebrities desperate to replace her in the bat of an eye lash.

Smarting from her split with Hollywood heartthrob Orlando Bloom, the loss of her big ticket contracts with David Jones and Victoria's Secret, as well as embarrassing reports of a rift between the model and her immediate family, Kerr has given what is clearly an intentionally provocative interview with Britiain's GQ magazine in which she details everything from mid-air masturbation to the prospect of sexual encounters with other women.

The interview comes just days after Kerr received a glowing profile in the Murdoch press in Australia, in which the media behemoth agreed to strict conditions on what it could and could not ask Kerr about - with her marriage break up, romance with James Packer and her family dramas all off limits.

Last week Kerr's spokeswoman declined to be drawn on the status of her relationship with Packer, indicating the casino mogul was one of about "10 billionaires" currently making a play for the model's affections.

Packer had initially confirmed he had been dating the model when PS approached him in December, however since then details have been scant.

As for Kerr, she has only been interested in generating overtly flattering media coverage revolved around "Miranda Inc", designed to present the model as an ambitious and successful businesswoman who can still command millions of dollars in endorsements, her latest being for the genteel Royal Albert brand of fine porcelain tea cups.

How exactly comments, such as her insights offered to GQ which included: "I've noticed now that I'm having less sex, my body isn't as toned. The more sex I'm having, the more defined my arms and stomach get", fits in with Royal Albert's tea sipping core demographic remains unclear.