London: Mum and dad are sitting in the garden, dad with one arm around mum, one arm around the (slightly jealous) dog, and mum holding the couple's newborn son.
It could be any family portrait, except young George is third in line to the throne, and dad's second.
UK's Prince George is a 'bit of a rascal'
In his first television interview since becoming a father, Prince William opens up about diaper changes, sleepless nights and managing baby George.
The young royals have continued their break with tradition, with the first official portrait of the new heir taken by a family member and looking almost like they were done on Instagram.
In fact they were taken by Prince George's grandfather, Michael Middleton, early this month in the garden of the Middletons' family home in Bucklebury, west of London.
Kensington Palace released the photos on Monday night under a strict embargo which was, naturally, immediately broken by various online sources who had nothing to lose.
There were two: one of the Duchess of Cambridge, the Duke, and baby, and another adding a retriever called Tilly (a Middleton family pet) and the couple's cocker spaniel Lupo.
Prince William has given his first interview since becoming a father, telling CNN his son was "a little bit of a rascal".
"He either reminds me of my brother or me when I was younger, I'm not sure, but he's doing very well at the moment."
In the interview, an excerpt from a longer documentary to be released later this year, he also revealed the young prince "doesn't want to go to sleep that much, which is a little bit of a problem."
"At the moment the only legacy I want to pass on to him is to sleep more and maybe not have to change his nappy so many times."
He said Kate was taking more of the nighttime duties than he was – but he was still looking forward to going back to work (at a search and rescue unit in Wales) where he hoped to get some sleep.
The informal nature of the pictures has caused some to comment on the modernisation of the royals. William said it was not a publicity ploy, just an example of how he and his wife wanted to live their lives.
"We've all grown up differently to other generations. And I very much feel if I can do it myself, I want to do it myself."
"I'm reasonably headstrong about what I believe in," he said.
"Where I can be, I am as independent as I want to be. And same as Catherine and Harry.
"We've all grown up differently to other generations. And I very much feel if I can do it myself, I want to do it myself. And there are times where you can't do it yourself and the system takes over or it's appropriate to do things differently."
He said Kate was doing a "fantastic job" and he felt fatherhood had already changed him.
"The last few weeks for me have been just a very different emotional experience," he said. "Something I never thought I would feel myself ... a lot of things affect me differently now."