As the tears streamed down Bec Hewitt's cheeks as her tennis star husband Lleyton declared his love for her on centre court at the Australian Open last week, it wasn't only his sporting career that was coming to an end.
For the past decade the Hewitts have ranked among the most profitable fodder for Australia's women's magazines, the pair having done various media deals with the likes of New Idea and Woman's Day, covering everything from their engagement and marriage to their children.
Private Sydney: Hewitt serves gossip mags
Kayne's 'Famous' stirs controversy
Turnbull and Shorten have 'learnt from mistakes'
Q&A: Alan Jones against plebiscite
BET awards: Jesse Williams talks racism
Adele wows Glastonbury
Brexit: Glastonbury fears for Britain's youth
Entertainment news highlights
Private Sydney: Hewitt serves gossip mags
What does the end of Lleyton Hewitt's tennis career mean for Australian women's magazines?
However while the deals have generated millions of dollars for the couple, the coverage has often come at a heavy price.
Indeed in the last few months, if you were to believe everything that has been published about the couple their marriage has been doomed for years. Glossy page after glossy page has been filled with stories about Bec apparently demanding that her husband have more "intimate" time with her. Another story claimed that they were having another baby to "heal" their marriage at one point. And arguably the most bizarre was a story about Bec being held "captive" at the family's compound in the Bahamas, unable to escape a loveless marriage.
Hewitt himself has complained about his family's treatment at the hands of the gossip magazines on his own website.
"Week after week the paparazzi hide in cars, follow us, trying to take photos at any opportunity where they think they can get a shot where we don't look happy. Magazines, notably Woman's Day and New Idea, then buy them and fabricate a negative story, because they believe that is what sells.
"The majority of this 'imaginary' journalism includes quotes from insiders. It is important to understand that these 'insiders' are actually magazine staff, that try to pass themselves off as journalists!"
But of course the Hewitts themselves have capitalised on the interest in their private life, though it would seem they have some regrets about signing such exclusive deals.
"At one stage we did have a contract with Woman's Day, but even then stories were printed that we had no control over, and the headlines always phrased in a way to create negative innuendo. We didn't renew the contract, as we decided to take a break from the whole magazine scene, but that hasn't stopped them," Hewitt says.
"We know that their research shows their sales increase if they have either of us on their cover. Therefore sales are much more important to them than providing truthful information for their readers. Their philosophy must be that they will do what ever is necessary and make up what ever they like, so long as they can sell copies and not worry about the truth, therefore insulting the intelligence of their readers."
Napoleon's daughter groomed for stardom
Not every girl learns how to apply lipstick, rouge, eye-liner and the art of "contouring" from their dad, but then again Napoleon Perdis is not like every father.
But for the make-up tsar's eldest daughter, 16-year-old Lianna, following in the path of her dad's designer sneakers is clearly her destiny as the teenager sets a path for joining the family business.
Indeed Perdis himself looks set to give the likes of Kris Jenner and her conveyor belt of Kardashians a run for her money when it comes to "launching" one's daughter.
Napoleon Perdis with his four daughters: Alexia, Angelene, Athina and Lianna. Photo: Supplied
Ever since Lianna celebrated her 16th birthday at a chic club in Athens with 120 of her nearest and dearest, Perdis' marketing and publicity team have been exhaustively cultivating a glamorous image for the young girl, planting stories in various women's magazines and using social media to help generate "buzz".
And without a shred of irony, her publicist informed PS: "We are positioning Lianna as an up and coming 'It' girl."
Next week she graces the pages of hip fashion magazine Russh in her first major magazine interview, which presents a young woman wise beyond her years who has grown up in three very different cities – Sydney, Los Angeles and now Athens.
"I definitely want to be part of the family business, I believe that I already am. It's been a part of my life for as long as I can remember," the teenager tells Russh.
'Frugal' Murdoch turns over $4m new leaf
When it comes to splurging, Rupert Murdoch was once considered to err on the frugal side.
Not any more.
His soon to be fourth wife Jerry Hall has been walking about London flashing a seriously large diamond engagement ring, estimated to be 20 carats and worth around $4 million (though not quite is big as the Packer diamond being worn by Mariah Carey, which weighs in at a hefty 35 carats and cost more than twice as much).
Rupert Murdoch and Jerry Hall look on during the 2015 Rugby World Cup. Photo: Getty Images
The 59-year-old former supermodel was wearing the pear-cut bauble on Wednesday night when she joined her 84-year-old fiance for dinner with friends Michael Caine and his wife Shakira in London.
Indeed Murdoch's old mates back in Sydney have been watching the blooming romance with interest. Although many were in complete disbelief when PS first broke the news of the romance, several have come around to the idea.
One of his oldest confidantes informed PS this week: "Rupert is a marrier. He is very traditional in that regard and he likes to marry the women in his life ... and you would be surprised, he is very good company too."
Judging by the beaming smile on Hall's face in London this week, it would appear she agrees.
And so to the altar Mariah ... in which stupendously extravagant, enjoyable style?
Will it be another bedazzled pumpkin carriage and Cinderella dress for Mariah Carey when she ties the knot with James Packer?
We can only hope.
US showbiz media has been slavishly churning out highly-detailed coverage on everything from how the casino billionaire proposed to the cut and clarity of the $10 million-plus 35 carat diamond ring which now adorns Carey's left hand.
Quoting unnamed "close sources" to Carey, details have started to emerge of what sort of wedding Carey is planning, with expectations it could happen in the coming northern hemisphere summer in America, or possibly on Hayman Island with some even tipping an Italian wedding.
"Mariah was always a hopeless romantic," a source close to the singer tells America's People magazine in this week's issue. "She deserves the dream and I am sure James will give her just that."
Carey has apparently started to look at wedding dresses, including one creation featuring 14 carat gold thread and hundreds of hand-sewn butterflies by Los Angeles fashion student, 17-year-old Sabrina DeSage.
Both Mariah Carey and James Packer are not known for subtle weddings. Photo: Bloomberg
It was only two years ago when Carey renewed her vows to her second husband Nick Cannon. Carey dressed as Cinderella and shut down Disneyland to use it as her exclusive reception venue arriving in a horse-drawn Crystal Carriage at Sleeping Beauty Castle for the vow renewals.
Six months later the couple called it quits.
Packer himself has enjoyed two equally lavish weddings with more traditional "themes".
His first wedding in 1999 to former bikini model Jodhi Meares was held at the Packer family's expansive compound Cairnton in Bellevue Hill, where huge marquees were erected, Elton John took on the role of wedding singer and guests left with gold mementos commemorating the union.
But the happy memories were not to last with Meares and Packer splitting after just two years of marriage.
Packer then married former model Erica Baxter at another lavish wedding in 2007 held at the exclusive Hotel du Cap on the French Riviera where the likes of Tom Cruise and his then wife Katie Holmes as well as Rupert Murdoch and his former wife Wendi Deng witnessed the couple tie the knot. Baxter wore a haute couture gown from Christian Dior which reportedly cost more than $250,000, while the four-day wedding itself was estimated to have cost more than $6 million.
It would appear that a simple registry office will not suffice for their third trip to the altar.
$1m do-over for Sunrise
With a price tag estimated to be north of $1 million, Kerry Stokes' Seven Network minions at Martin Place are hoping the installation of a few new flat screens, sofas and rugs at the network's "Breaky Central" studios in Martin Place will help its flagship show Sunrise maintain its ratings dominance despite increasing pressure from rivals at Channel Nine's Today.
Indeed the new set is costing about the same amount as Stokes' pays David Koch, but significantly less than what Karl Stefanovic was reportedly asking from Seven to jump ship. This year will mark a 14-year milestone on the show for David Koch, having originally replaced former host Chris Reason in 2002 after the journalist had to suddenly take extended leave after being diagnosed with testicular cancer. Koch, a finance journalist, himself has gone on to become one of the most unlikely success stories on commercial television.
Symonds wedding imminent
Chatter around Aussie John Symonds' palatial Point Piper spread suggests the multi-millionaire and his fiancee, Paul Keating's former daughter-in-law Amber Keating, are planning to tie the knot in early February. PS hears that following the wedding, which is shaping up to be quite a sizeable affair, the newlyweds will be taking an extended absence from Sydney, most likely in London.
G'Day from some
There were quite a few conspicuous absences from Thursday night's G'Day USA Gala in Los Angeles, cruelly dubbed by some as the taxpayer under-written "Annual Airing of John Travolta's Toupe". While Julie Bishop and her "walker", David Panton, were there, as too was Hollywood evergreen Hugh Jackman, who watched Aussie director George Miller honoured for his contribution to Australian film, PS noted no signs of several other usual suspects, including Cate Blanchett, Nicole Kidman and Keith Urban.