Reese Witherspoon and Jim Toth on the cover of People Magazine.

Reese Witherspoon and Jim Toth on the cover of People Magazine. This will hit the stands in Australia on Friday.

Has Reese Witherspoon made white weddings passe?

In the film Legally Blonde Reese Witherspoon's character Elle Woods put a very unique spin on the use of the colour pink. Now the actress has adopted the colour for a very personal role - her marriage to talent agent Jim Toth.

Witherspoon walked down the aisle in a blush toned Monique Lhuillier gown when she tied the knot in Ojai, California, on March 26. People magazine in the US has published the first photos of the dress, describing it as custom made with a "lace corset bodice and full tulle A-line skirt". She changed into a second Lhuillier gown for the reception - a white minidress - the magazine reported.

Reese Witherspoon in the role of Elle Woods in the film Legally Blonde.

Pink power ... Reese Witherspoon in the role of Elle Woods in the film Legally Blonde. Photo: Reuters

Bridal designers may be eagerly awaiting the big reveal on April 29 when Kate Middleton finally marries her prince, but Witherspoon's dress will also have an impact on the fashion industry, says bridalwear designer Henry Roth.

In fact, the 'tradition' of the white wedding dress was effectively a trend set by Queen Victoria when she wed Prince Albert in 1840. Prior to that women wore a variety of colours down the aisle, often whatever good dress they could afford.

"She is confident, she is different, she is setting a trend in this gown with this colour," Roth says of Witherspoon.

Gwen Stefani and Gavin Rossdale.

The wedding of Gwen Stefani and Gavin Rossdale.

"Bridal gowns have now become fashion and Hollywood celebrities are the most influential figures, except for royals, when it comes to bridal gowns."

This was the second wedding for Witherspoon, perhaps explaining her decision to veer away from the more traditional white dress. She wed Ryan Phillippe, the father of her two children, in 1999 when she was seven months pregnant. They separated in 2006 and divorced in 2008.

Roth says it is common for women to opt for a less formal dress in a dark ivory colour for a second marriage.

Red and pink tones signify passion and romance, he says.

"This is definitely fashion forward which I find quite exciting," he says.

"She sends out the message that I am strong, different but I still believe in love."

There are many other examples of celebrities choosing colour over tradition, and not necessarily for a second marriage. Gwen Stefani wore a white and pink John Galliano gown when she married Gavin Rossdale in 2002. She recently donated the dress to the Victoria and Albert Museum in London. Dita Von Teese wed Marilyn Manson in a violet coloured creation.

On the other end of the spectrum, Sarah Jessica Parker wore a black dress when she wed fellow actor Matthew Broderick in 1997. In an interview with Harpers Bazaar magazine in 2009, Parker revealed she regretted the decision and that if she and Broderick ever renewed their vows, she'd correct the mistake.

“I'm not kidding. White it up. I'd wear a beautiful, proper wedding dress, like I should have worn on the day," Parker said in the interview.

Roth says he applauds any celebrity who tries to work outside the box, even if it doesn't pay off for them.

His warning for brides inspired by Witherspoon's colour choice - be careful what style of dress you choose.

"If the gown wasn't cut in a very dramatically simple way with the corset and the lace, it could have looked cheap," he says.

Tradition vs personal taste. Would you wear a pink wedding dress?