Parents-to-be ... Kanye West and Kim Kardashian celebrate New Year's Eve at 1OAK nightclub in Las Vegas. Photo: Getty Images
It is the kind of serendipitous timing that not even Kim Kardashian's ''momager'', Kris Jenner, and the reality television producers could have concocted in their wildest script-drafting meetings.
When the reality star's baby is born in mid-June, the Kardashian sisters' baby clothes and accessories line will be about to hit the shelves.
Kim, with her sisters Khloe and Kourtney, has been in talks for the past six months with Australian fashion entrepreneur Bruno Schiavi - who launched the sisters' multimillion-dollar Kardashian Kollection empire less than a year ago - for a line of baby merchandise.
The range was inspired by Kourtney's two children Mason and Penelope. But Kim's pregnancy, now in its 12th week, could not have come at a better time to boost the new line.
The range is expected to be in stores by the second half of the year, co-ordinating nicely with Kim's mid-June due date.
The business-minded Kardashian trio has been finalising details of the line, which will cater to the burgeoning children's clothing and accessories market and be sold in 17 countries, including Australia.
The venture appears to be well chosen, with the baby industry booming. An IbisWorld market research report from last year shows the industry is worth $4.38 billion in Australia, with designers such as Collette Dinnigan also venturing into babywear.
And interest in celebrity offspring is intense, with US reality star Jessica Simpson recently pocketing $US1 million ($960,000) for photos with her newborn daughter.
''Kim likes stylish, modern, simple and chic - that's how I'm predicting she will dress her baby,'' Schiavi said.
''There will be a little bit of everything in terms of shoes, bags and accessories as well and I know Kim is all about classic whites and neutrals.''
Kim Kardashian and Kanye West's baby, branded ''Kimye'', looks set to be as closely scrutinised as the Duke and Duchess of Cambridge's baby. The baby news broke at a Kanye West concert last week when the singer spoke of his ''baby mama'', and immediately hijacked headlines, as only a Kardashian can.
There is little doubt he or she will become part of the reality wheel that is the Kardashians' life, where fiction and fact blur and business opportunities and endorsements reign supreme. Engagements, weddings, divorces and babies are flogged to the highest bidder and any opportunity for cross promotion is embraced.
''The girls are so focused on their work and there is a strategy for everything,'' Schiavi said.
Making business out of babies and children is not just the domain of the Kardashians.
Singer Gwen Stefani's son Kingston has walked the catwalk for her clothing line. David and Victoria Beckham's son Romeo, 10, recently posed for Burberry's advertising campaign. And Mariah Carey wheeled out her one-year-old twins, Moroccan and Monroe, just before midnight for her New Year's Day concert on the Gold Coast, in what many thought was an inappropriate stunt.
Closer to home, Sydney publicist Roxy Jacenko's 16-month-old daughter Pixie-Rose has a blog, is the face of baby food company Baby Bites and brand ambassador for a clothing range stocked in Coles. Jacenko is unapologetic about her mogul-in-the-making, saying last year: ''I guess it comes down to making sure that the opportunities are ones that she enjoys, learns from and has the chance to interact with other children. If they don't, then it's a no-go.''