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Australian supermodels mix for Coles

Do you remember that, following in the footsteps of Joe Fresh and Monoprix, Coles has a fashion line now? It’s called Mix and it’s super simple and insanely cheap. The collection first started trickling into selected stores last year, but now the supermarket is pushing a little harder with a national February campaign starring a quartet of Australians who’ve made it abroad.

Shot in New York City, Coles has recruited Nicole Trunfio, Elyse Taylor, Ashley Hart and Sophie Van Den Akker as the faces of Mix. All four models have outsized reputations locally. Hart is fresh from another international high street campaign, for Cotton On, while Elyse Taylor’s work with Bonds has ensured she’s no stranger to the very-mass market.

Thanks to a career peppered with modelling reality show appearances and her work with David Jones, Trunfio is one of Australia’s highest profile models, while Myer girl and ANTM alumn Van Den Akker has found success lately in the German market.

All four models currently reside in New York.

The Vine