Here at Flemington it's time to smell the roses and that unique aroma of celebrity as the Birdcage fills for Derby Day.
The media throng has taken over the Swisse marquee waiting for superstar guest Nicole Kidman to arrive and her PR minder Wendy Day says her outfit will be "sustainable" to reflect the "sustainable rainforest" marquee. Word has arrived that La Kidman will be wearing a NK L'Wren Scott dress and Stephen Jones hat.
A crowd is waiting outside the marquee to spot the Hollywood actor, who flew in from France for 24 hours to make her Birdcage appearance.
She has arrived looking like the star of My Fair Lady and posing with the Cup.
At Emirates, plush Irish plaid carpet is a comfy welcome in the Dublin-themed marquee for guests Ronan Keating and Channel Nine actor Gary Sweet, who's celebrating the success of House Husbands with a pint of Guinness.
Comedian Hamish Blake says he has the scoop of the day in the Myer marquee, claiming he's the new ambassador to replace Kris Smith.
"I'm getting a crazy vibe," Blake said. "Kris Smith doesn't know. It's the unspoken gossip of the tent."
Others making themselves comfortable are Derryn Hinch, wife Chanel and the Human Headline's bearded friend Peter Janson. That's captain Janson, aficionado of the smoking jacket.
The neon-coloured Lavazza marquee is awaiting the arrival of suntanned fashion designer Roberto Cavalli, who loves the fillies with two legs but prefers them without hats, a sight he will have to endure at our famous hat festival.
Sunglasses will help block out the glare for the 71-year-old party animal who can easily beat the youngies in the endurance challenge. An espresso will provide a shot of energy to keep the party going.
Chef Neil Perry is keeping guests in the three-storey Lexus Design Pavilion nourished and the first floor restaurant has tables set by Simon Denton's cool Japanese restaurant Izakaya Den.
To the tune of Hey Big Spender, Roberto Cavalli, the 71-year-old Italian stallion arrived in the Lavazza marquee to deafening applause.
"I love it," he said. "I didn't expect to arrive to so much attention and love."
Then the spirited designer with glued-on sunglasses delivered a stand-up comedy routine, saying: "I'm quite a shy man."
That was news to the women who had their hands kissed by the Florentine upon his arrival.
And in a shock to our globally recognized hat festival, Cavalli said: "As a designer, I don’t love hats but today is a special day."
He came prepared to block out any unwanted visuals by wearing his sunglasses. Apparently he does take them off - at bedtime.