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Lara Bingle becomes a brand

Bingle says she is open to the idea of another season of her reality TV show.

PT5M58S http://www.canberratimes.com.au/action/externalEmbeddedPlayer?id=d-22zei 620 349

Brand building ... Lara Bingle has her eyes on "international" stardom.

She rose to fame at 17, was engaged to one of Australia’s most famous sportsmen at 19, broken-hearted at 22 and has had more photo scandals than any 25-year-old deserves.

It hasn’t always been easy being Lara Bingle.

Now with a quarter century under her belt the sunny, goofy (ridiculously pretty) all-Australian blonde has big plans for re-invention and business success. “I've had my share of ups and downs" she says "I’ve learned a lot in the last 12 months and I finally feel ready to get on with it and work hard.”

Phase one is a determination to reinvigorate her modelling career "Sports Illustrated has always been my dream" she says "People forget that I've been a model since I was 15, I lived in Milan - modelling is my passion." So, it appears, is fashion. Bingle has an eponymous apparel range on the horizon for next year. “I'm trying to create a personal brand. I really admire Elle Macpherson. I look at all she's achieved and I've set that as a goal - if I'm lucky I just might get there.”

Lara has shown an honest vulnerability in the premiere season of her reality show (Being Lara Bingle) letting the cameras into her day-to-day life but were there any areas of her life that were off-bounds ? “It was a big decision to do the show. I'd been asked before but this year it felt right. There were a couple of things that I decided I needed to keep sacred (for me) like my boyfriend. If I've learned anything it's the importance of having a safe private space." Would she consider a second series? "It’s been a good experience – so sure I would".

Eternally positive, Bingle is determined to use her second chance wisely. "I realise now just how fortunate I am. I'm wiser. You know I have a great life, I'm really appreciative and I'm going to make the most of it".

Paula Joye is Editor of www.lifestyled.com.au or you follow her on Twitter and Facebook.