If so, Australia now has an agency dedicated to the Gen Xers and Baby Boomers who are keen to strike a pose on a runway or awkwardly lean like their Instagram star successors.

Grey hair, wrinkles and a strong sense of individual style are what one must possess in order to be represented by Silverfox Management, an agency founded by a number of "silent investors" and headed up by former model Brigitte Warne.

"When consumers are presented with models or people they see as similar to them it increases their intent to purchase 170 per cent," Warne said, citing a recent study sponsored by Cambridge University.

"There's a seemingly insatiable appetite for retailers to grow millennial appeal, while older consumers are largely ignored. Baby Boomers are 25 per cent of our population here in Australia, and these older consumers are now more style aware and have more spending power than ever before."

Warne compares fashion's grey nomad movement to that of the plus size effect that kicked off about five years ago.

"We've seen the body positive movement become mainstream, the age positive movement is next," she said.

Since then brands like Celine and Karen Walker have championed the older generations.

More recently, older models have made headlines when cast to headline shows during New York Fashion Week. Australian brand TOME, whose stockists include Net-A-Porter and Moda Operandi, had Jacky O'Shaughnessy take to the catwalk to show off the spring-summer 2017 collection. O'Shaughnessy is the 64-year-old model who was discovered four years ago and appeared in lingerie commercials for American Apparel.

Closer to home and one the most sought-after models of the '90s, Emma Balfour, now fronts Westfield campaigns while 45-year-old Naomi Campbell is still one of the most revered "walkers" in the world.

Silverfox Management, which launched last week, represents 55 models including Yazemeenah Rossi, Pia Gronning, Anthony Varrecchia and Garrett Swann.

The only requirement to being signed to the books is being aged between 30 to 90-plus and having confidence.

"A lot of women are not OK with greying hair and wrinkles, which is why we need more of them represented in fashion and the media. We would love to see a model over the age of 30 in Vogue," Warne said.