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David Jones autumn-winter 2016 launch dispenses with bras and hails lace, tiers and length

When the mercury drops prepare to embrace food and do away with your bra, if David Jones' autumn-winter showcase is to be believed.  

Judging from the department store's new season launch staged in Sydney on Wednesday, winter is set to be all about dressing for comfort. Expect more draping than a Kresta catalogue courtesy of newly signed David Jones designer Christopher Esber and his dark crepe tiered dresses as well as Ellery's long-sleeved dresses with more volume than a child's birthday party. 

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David Jones wows with Sydney Dance

David Jones launched its autumn/winter collection on Wednesday night with a splash courtesy of the Sydney Dance Company.

Kit X, Kit Willow Podgornik's high-end sustainable collection, also flew the flag for relaxed silhouettes with off-the-shoulder linen tops and crochet fishtail skirts.

Backless jumpsuits by Carla Zampatti, frill shirts by TOME and laced back shirts by Dion Lee and Romance Was Born signify that when it comes to evening wear the bare back is back for 2016.

Models on the runway.
Models on the runway. Photo: Nic Walker

Jewel tones will dominate as will Victorian inspired dressing thanks to Zimmermann's lace manor dresses and bell skirts, Camilla and Marc's floor length coats and Lover's burgundy lace dresses.

"It's all about the buttons and high-necklines and really, really long trench coats. Basically just give yourself an extra hour when dressing in the morning," the retailer's latest ambassador Jesinta Campbell said.   


Rugging up for men has never been so colourful. Salmon hues, Calibre fluffy mohair sweaters, capri pants and velvet and sequin jackets by Jack London will work perfectly with more understated drill pants by Bassike and Paul Smith print shirts.

Following on from summer's collaboration with Daniel Johns, David Jones teamed up with the Sydney Dance Company for the winter campaign.

How does John Dixon get any sleep at this place?
How does John Dixon get any sleep at this place? Photo: Nic Walker

Artistic director Rafael Bonachela choreographed the runway showcase as dancers starred alongside models including Australian-born, New York-based Vogue star Cat McNeil. 

With siren red Bec & Bridge gowns swishing down the runway as dancers frolicked, guests including ambassador Adam Goodes,Offspring's Asher Keddie and Australia's Got Talent judge Kelly Osbourne, were treated to an installation reminiscent of a Kate Bush music video.

Models including Jesinta Campbell and Jessica Gomes took to the runway.
Models including Jesinta Campbell and Jessica Gomes took to the runway. Photo: Nic Walker

As the celebrity guests downed Bollinger and snacked on Australian inspired canapes, some even featuring avocado - the caviar of the vegetable world right now, VIP customers will be treated to the exact same showcase on Thursday before pared-back versions are staged in stores around the country.

David Jones marketing group executive David Robinson stands by the extravagant nature of Sydney-centric seasonal launches due to the increase in traffic and sales via the online store during and after the showcase.

"Australian designer fashion is one of our most key segments online and it makes up a significant amount of business for us," he said.