David Jones Winter 2013 - front row
David Jones Autumn Winter 2013 - all the action from the front row and party.
Sure, the fashion is important at the David Jones Autumn Winter parade in Sydney, but often it's more interesting to observe the fash-pack politics of who sits in the front row.
Years ago, it was one long, straight runway with bleachers lifting to ten rows back, but too many rhinoplastied noses were put out of joint at being delegated to those rows, so the poor chaps wrangling the seating plan came up with an ingenious solution. This year, Wednesday's DJs runway was a figure eight design, extending the number of 'front row' seats to what seemed like infinity.
But keeping everyone happy made it less fun. So rather than keeping enemies apart, it was up to the individuals get noticed.
Front and centre was Alex Perry and while last year he was cheeky and playful, chatting with other designers, this year he was flanked by media, so sat there a little po-faced - or perhaps that was the Botox he's openly fond of. Camilla Franks added a bit of pizazz in red thigh-high boots and broad smile.
Hotelier Justin Hemmes was touchy feely in the front row with his girlfriend Carla McKinnon beside him, while Napoleon Perdis loomed large in the front pew, sporting new oversized glasses that perfectly reflect his subtle personality.
Qantas CEO Alan Joyce was taking it all in, as was Nicky Tindall from the Oatley family. TV personalities Jesinta Campbell and Rachael Finch were both looking exceptionally fit and should have been on the catwalk rather than watching. Adding some grunt were past and present athletes Geoff Huegill, Luke Ricketson and Anthony Minichiello.
All eyes were on the evening's star, Miranda Kerr, especially when she gave Dion Lee’s black leather outfit a spin - though Lee himself looked awkward being asked up on stage for a kiss.
Other big name models included Samantha Harris, Jessica Gomes, Jason Dundas and twins Zac and Jordan Stenmark. Beaming dutifully from the front row were David Jones Ambassadors Megan Gale, Emma Freedman and Gai Waterhouse.
Sometimes the pecking order was felt by the designers' partners, Collette Dinnigan and Rachael Gilbert were front row but their respective husbands were relegated to sitting behind them in row B.
As for stylists and PRs, many languished a couple of rows back and about 50 people standing behind those seats were forced to crane their necks to get a look.
To them, the front row must have seemed a long way away.