If Hillary Rodham Clinton's failed presidential campaign was considered the Titanic, then fashion designer Ralph Lauren would be cast to play the role of Rose "there was room for two on that door" DeWitt Bukater.
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Or Judas.
While Clinton missed out on becoming the 45th president of the United States, Lauren's brand has flourished since her defeat.
His latest accomplishment came on Friday as a public relations coup when he was chosen to dress both the former first lady and the new occupant of the East Wing for Donald Trump's inauguration.
The American label was considered Clinton's most favoured on the hustings last year. She wore Ralph Lauren pantsuits to many high profile appearances - to accept the Democratic nomination for president, the televised debates, her concession speech and, on Friday, to witness Trump taking office. Albeit in a white number. A colour she wore for key events during the campaign, and in tribute to suffragettes.
Never one to shy away from emulating popular First Ladies, Melania Trump drew comparisons to Jacqueline Kennedy on Inauguration Day in 1961 by wearing a cornflower blue suit featuring a slim fitting cashmere dress and cropped wrap jacket. While she decided against a pill box hat, she paired the look with matching pumps and gloves for the day's festivities that included a Church service, coffee with the Obamas and the swearing in ceremony.
"The presidential inauguration is a time for the United States to look our best to the world. It was important to us to uphold and celebrate the tradition of creating iconic American style for this moment," a Ralph Lauren spokesperson said via a statement.
Melania previously wore Ralph Lauren - a white, one-shouldered jumpsuit - on election night.
President Trump's daughter, Ivanka, like Clinton, wore ivory by another grand American design house and storied bipartisan designer - Oscar de la Renta. It was the third de la Renta number the 35-year-old donned in Washington this week, after she wore a green coat for a wreath-laying ceremony at the Arlington National Cemetery, followed by a white cap-sleeve gown with a dramatic black ribbon sash for a candlelight pre-inauguration dinner.
A pointed choice from the woman who is considered to be the unofficial first lady. De la Renta's designs have been showcased by many previous high-profile White House wives, including Clinton, Laura Bush and Nancy Reagan.
For seven years Michelle Obama avoided wearing the label, instead using her public wardrobe platform to support up-and-coming designers like Jason Wu. The designer took umbrage with her high-street looks, her choice of European brands and criticised her for wearing a cardigan to meet the Queen.
"You don't," de la Renta said in 2009, "go to Buckingham Palace in a sweater."
She extended an olive branch to the house in 2014 when she wore a de la Renta cocktail dress at a White House Fashion Education Workshop, shortly after the designer endorsed Hillary Clinton's run for president. Her most pointed peace offering came last year when she wore a de la Renta suit to lunch at Windsor Castle to mark the Queen's 90th birthday.
While Michelle broke with tradition of wearing classic, well-established American labels, something which was on brand for the Obama administration that campaigned on the platform of change and a new era, Ivanka, via her three simple ensembles, and Melania, with her Camelot throwback, were in step with the new president's pledge to "make America great again".
Meanwhile in a less inspired move, Trump advisor, and owner of a #MAGA braclet, KellyAnne Conway chose a red, white and blue $3320 Gucci ensemble she called "Trump revolutionary wear". Others saw it as Paddington Bear cosplay.
