Francesca Eastwood and Tyler Shields.

Fire storm ... Francesca Eastwood and Tyler Shields.

Clint Eastwood's model daughter has sparked public outrage by burning a pricey Hermes bag on a photoshoot.

Francesca Eastwood used a chainsaw to destroy one of the label's luxury Birkin models before setting fire to the expensive design, the UK's Telegraph reports.

Self-indulgent, wasteful, lazy, showing off. 

The 19-year-old was shooting with her photographer boyfriend Tyler Shields, who is known for his shocking statement imagery.

$100k up in smoke ... the Tyler Shields photoshoot.

$100k up in smoke ... the Tyler Shields photoshoot.

However, the butchering of the $US100,000 ($101,827) red crocodile bag has sparked outrage from fashion followers and resulted in a barrage of abuse including death threats.

"Burning a $100k purse is not art. It's self-indulgent, wasteful, lazy, showing off," one person wrote on Twitter, while another added, "could have used a cheap Kmart bag. Instead, waste money that could have fed hundreds. Spoiled and clueless. Try working 4 REAL (sic)."

Francesca is said to be surprised by the level of dismay the photoshoot has generated. According to American website TMZ.com, the teenager bemoaned the fact that people simply don't understand art.

Photographer Shields is famous for his controversial pictures and has previously shot the likes of heiress Tamara Ecclestone ironing money and actress Emma Roberts catching a Barbie doll snorting cocaine.

CM