Jodi Gordon and Laura Dondovic.

New face ... Jodi Gordon, left, to replace Laura Dondovic as face of Charlie Brown.

Actress Jodi Gordon is the new face of Australian fashion label Charlie Brown.

Gordon, 27, has signed a six-month deal for Charlie Brown's spring/summer 2012-13 collection, reports News Limited.

She replaces former Miss Universe Australia Laura Dundovic as the fashion designer's new muse, according to The Sunday Telegraph.

Tara Moss

Inaugural brand ambassador ... Tara Moss.

"It's an iconic Australian brand that's been around for a long time, so I'm absolutely honoured to be part of this campaign," Gordon has told the newspaper.

In another fashion endorsement announcement, award-winning author and model Tara Moss has been named as the new face of brand Jacquie E.

It's said to be the first time the label has signed a brand ambassador, which is part of a major overhaul of the brand that will try to engage more strongly with working mothers.

AAP