If you've ever wondered what Madonna may look like if she had a rather more quotidian life (read: had less work done) and was male, look no further than to her younger brother, Christopher Ciccone.
Now that we've got that out of the way, we can announce that the star's sibling is to dive into the fashion world and will launch his first line of rubber boots, The Ciccone Collection, at London Fashion Week in September.
The lesser-known Ciccone, 51, has collaborated with Novesta, Slovakian sneaker and gumboot makers and the line will debut in the high-octane fashion world of London's bi-annual design showcase.
Called "groundbreaking" by the design team, the "fashionable yet functional" boots will combine leather, canvas and rubber and have been given ambitious and classic silver screen names including Brigitte, Eva and Sofia.
The spring/summer 2013 show will add yet another entry to Ciccone's colourful CV; he has in the past variously turned his hand to writing, interior and furniture design, photography, dancing, art and has even toured with big sister, Madge.
The siblings have a far-from-peaceful relationship, as revealed in Ciccone's tell-all bestseller, Life with my Sister Madonna.
In the meantime, Madonna's MDNA world tour is in mid-flow, with hundreds of thousands flocking to see the star's scantily-clad, physically ambitious, gun-toting dance routines.
What Ciccone's reimagined Slovakian-heritage Wellington boots will look like is a closely-guarded secret but may well be the answer to 2013 festival circuit fashion, if recent UK mudbaths are anything to go by.
It also remians to be seen if Ciccone's touch is all that is need for the brand to undergo something of a Superga/Hush Puppies/Ugg transformation elevating a small, home brand to an international runway sensation.