The onslaught of overseas fashion labels continues with the announcement that Spanish high street brand Mango will open in Australia.
But, unlike Zara, Topshop and soon-to-arrive H&M, Mango will set up in David Jones, the first Australian alliance between a major department store and a high-profile overseas brand.
''It's a wonderful synergy,'' said David Jones group merchandise executive Donna Player. ''They will have a presence in a premium Australian department store and we will benefit from the traffic Mango will bring to the business.''
What may not have been quite so wonderful is the ''face'' of Mango - Miranda Kerr, until recently the ''face'' of David Jones.
It's not an issue, said Helen Karlis, DJs corporate affairs general manager. ''We have an ongoing relationship with Miranda and we stock her Kora [cosmetics] brand … we are delighted she is the face of Mango.''
Mango is pitched at women aged from their mid-20s. It is based in Barcelona, has stores in 107 countries and, like other recent arrivals, specialises in a fast turnover - shifting stock at about 30,000 garments an hour. New garments will be sent to Australia every two weeks.
Ms Karlis traces the arrival of overseas brands back to 2009.
''With the GFC, brands like Topshop and Mango and Zara said 'where's the next area of growth?' Australia became the area of choice.''
Overseas brands bring benefits, says Margy Osmond, chief executive of the Australian National Retailers Association.
''It all adds to the interest and excitement in shopping, and the fact [Mango] is going into a high end brand store is wonderful.'' Local manufacturers are under pressure but ''I don't think these stores opening in Australia makes a big difference''.
Mango opened a store in Melbourne in 2004 but decided it would have a greater and faster impact inside David Jones. Their clothes will be in capital cities in August, and in all 37 David Jones stores by the end of next year.
''We have done a lot of research,'' said Ms Karlis. ''For many years Australian brands were very protected, and they are now being opened up to competition from overseas.
''They either shape up and compete internationally to be fashionable at the right price, or it will test a few of them.''