An avid viewer of Ten's weekend Eyewitness News, who must study Freud in his downtime, noticed the Scanlan Theodore crepe jacket Belling was wearing had an unusual shape, a shape usually screened on SBS after 11pm, not during prime time.

it is" which more than 26,000 tittering critics did.

The image was then picked up by content sharing site Reddit before UNILAD, a BuzzFeed for blokes, shared the image on Facebook. It has since attracted more than 113,000 likes and been shared about 7000 times because as they said, "Once you see it, you cannot unsee it..."

It's like a crude version of #thedress debate all over again.

Interestingly Belling, who rocks a short bob hairstyle, is not the first anchor to wear the $550 jacket which also boasts an awkwardly placed zipper down the front.

Channel Seven's afternoon news reader and former Sunrise host Melissa Doyle wore an ivory version of the same blazer for her bulletin last Friday, a day before Belling. Why we didn't spot it sooner is probably because her long hair acted like the modern day equivalent of the fig leaf in the Garden of Eden.

However the genitalia jacket was actually a Nine News exclusive when Brisbane news presenter Eva Milic wore it first just before the 2014 State of Origin series in May, in maroon obviously.

And it's not just on commercial networks that the style has been seen. Leigh Sales, in her former role as host of Lateline, was seen sporting a similar look in 2010.

While the other journalists, and their wardrobe departments, got off scot free, Belling has received support from her newsreading peers in the United States.

While a Channel Ten spokesperson wouldn't be drawn on whether or not the jacket will be shafted from the wardrobe department, it's unlikely it will make another appearance on camera as the peplum style climaxed about a year ago.