Iggy Azalea may get her Cottontails in a twist when dealing with "haters" on the internet but she's happy to represent the brand that brought us Nanna knickers for its feminist approach.
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"I've been given opportunities to promote things but Bonds is one of the only ones I feel comfortable doing as I know my sexuality isn't going to be exploited," she said.
Being a rapper, a white Australian rapper, Azalea is a rare (and often controversial) commodity in the hip hop industry which is why, out of the plethora of commercial offers she has been presented with, Bonds fits her perfectly.
"I like what they represent to women. I like the way they approach women, I think it's cool. I don't think they ever exploit the person representing the brand, they always authentically represent each of the personalities of their ambassadors," she said.
"I really did grow up wearing it, it's not just something someone has paid me to and I've never heard of them before, I really did wear it and still love it."
The tough talking, tattooed 25-year-old who, after "being laughed at a lot" for aspiring to be a rapper, swapped her hometown of Mullumbimby for Miami when she was 16 to pursue her dream. Now nine years later she has returned to Australia as the face of Bonds for the underwear brand's 100th anniversary.
While a highlight has been visiting family she said Australian carbohydrates are what she's happy to be reunited with.
"I love the food here, especially all the bread and bakery things, pastries, that's my favourite and you guys know how to scramble eggs properly. The food is the biggest thing that I miss. Everybody always asks 'How do you stay so skinny?' but half the things I like to eat they don't make in the US. Me living away is good for my diet," she said.
As well as preparing for her wedding to NBA star Nick Young, she's "three quarters finished" completing her highly anticipated second album and making arrangements for her world tour – the one she cancelled due to a change in her creative direction earlier this year.
"It's hard to know where you fit in, especially with arena shows. I think rap is much more stripped down and all the rap shows that I went to when I was younger were usually men, so it was hard to know what a woman would do on her stage show.
"I didn't ever get to see Lil' Kim perform or see what her tour looked like. So I'd just see guys walking around with their DJ and that's fine, it's about lyrics and the energy but it's a lot different to seeing a pop star's tour and I love the production of a pop star's tour, so for me it's just seeing where I fit in with that and how to remain authentic but the kids that come to see me, who do not strictly like hip hop, they come to expect a certain show in an arena and I still want to deliver that show. I love a little bit of confetti."
The rapper, who has collaborated with a cavalcade of stars including Britney Spears, Ariana Grande and Rita Ora, said duetting has provided her with some big learning opportunities. Azalea credits Jennifer Lopez, while working on their song Booty, with helping her realise the importance of rehearsing.
"Seeing her being so meticulous about even the smallest performance being rehearsed over and over again, I definitely took that on board and want to do that the second time around. We have rehearsals but a lot of the times I might not come until the last four hours because I thought 'I'm not dancing so what is there for me to rehearse?' but working with her made me realise it's still important for you to be there and get to know the stage."
