Best dressed Olympians
Athletes aren't just setting new records and winning medals they are championing new fashion trends at the London Games.
While the Duchess of Cambridge continues to look preened in the grandstand, Princess Mary hosts parties on her Danish cruise liner and Michelle Obama hugs it out with the NBA boys – the real fashion pin-ups have been burning calories, doing some ugly crying and peeing in front of drug testers.
Even though the current statement necklace trend means the more medals around one's neck the better – the London Olympic Games have also captured the attention of the fashion world thanks to an Opening Ceremony that boasted more designer colour-blocking and razzle dazzle than the Oscars red carpet.
As Armani, Stella McCartney and Ralph Lauren duds prepare to make another appearance at the Closing Ceremony – the world's most famous supermodels now want in on the action.
Team Great Britain stylist Stella McCartney has been flying the fashion flag at Olympic Park since the games started. Photo: Instagram.
Kate Moss, Naomi Campbell and Stella Tennant are reportedly being paid £1 to help close the Games by starring in a fashion show which will spruik the best in UK design.
It's not known if Pippa Middleton's a.. will take part, however fellow trend setters David Bowie, the Spice Girls and One Direction are scheduled to provide the soundtrack for the walk off.
Whether it's social media or the fact that some of the world's most fashion-conscious and conscientious countries like the US, UK, France, Italy and Russia have received a lot of gold, silver and bronze neck candy - #london2012 is shaping up to be one of the best style moments of the last four years.
French basketball player Emilie Gomis is a champion of the bold lip and rebel punk hairstyle on the court.
And every sofa supporter and big name sporting corporation is jumping on board the stylish band wagon.
When it was discovered the women of the Egyptian rowing squad were wearing knock off Adidas gear – Nike stepped in with the savvy PR approach and kitted them out for their heats.
Team GB's official designer Stella McCartney hasn't left Olympic Park in five days. She's been busy taking "selfies" at the swimming finals and day one at the velodrome before posting them for her 90,000 Instagram followers to like and comment on.
Closer to home, Harpers Bazaar editor Kellie Hush tweeted about being transfixed to the TV.
"#london2012 is ruining my very amateur running career, I haven't exercised since the games began," she posted earlier in the week.
The usual suspects, when it comes to high style stakes, such as Serena Williams, Stephanie Rice's manicure and every male water polo player have not disappointed.
The gymnasts have done their bit to influence beauty queen hopefuls and the pageant mothers of Toddlers & Tiaras. According to The Wall Street Journal there were over 4,400 crystals on every leotard worn by the gold medal winning United State's gymnastics team.
However there can only be three winners on the international stage, so if medals were handed out to the most stylish, here's how the podium would look:
GOLD: Ryan Lochte (Swimming)
When it comes to pizzazz in the pool Lochte is the man. He's a combination of Eamon Sullivan and "The Missile" in the US where he features on billboards and TV advertisements for his sponsors.
What sets the fashionable 27-year-old apart is his love of mouth jewellery, his zany and colourful collection of sneakers (he's rumoured to own about 160 pairs).
Before heading to London, Anna Wintour featured him on the cover of Vogue and at the US Olympic trials, where he toppled Michael Phelps, he made waves on the pool deck by wearing a pair of Jeremy Scott for Adidas "Star & Stripes" high top sneakers with wings.
For the 2012 medal ceremonies he has been accessorising his tracksuit with a $25,000 American flag diamond encrusted dental grill.
His love for "grillz" started in 2007 when he launched the look at the World Aquatic Championships in Melbourne.
"I wear it when I go on the podium. It's just a unique way of showing personality out to everyone," he said in promotion video for Speedo.
He has considered a career in fashion where his aesthetic would be "rock star slash hip hop".
SILVER: Liz Cambage (Women’s Basketball)
The 203 centimetre jewel in the Opal's crown, like many ball players this year, has rocked a rebel punk type look with a partially shaved head – similar to that of model and Chanel muse Alice Dellal.
Her Bambi-like eyelash extensions are packing a pretty punch much like French forward Emilie Gomis, who looks fresh-faced at the free throw line every time thanks to her ubiquitous bold lipstick.
Other players from Team France including Celine Dumerc and Isabelle Yacoubou deserve a special mention for their respective pixie crop, patriotic dreadlocks and 3D nail art, while Florence Lepron has shown more game than LeBron.
BRONZE: Ian Thorpe (BBC Commentator/former gold medal winning swimmer)
The Thorpedo has always had a keen eye for fashion and even though he's hung up his baggy green and gold uniform he's still doing his part to talk up togs and trackie pants on the BBC.
"I am by no means a fashion icon, but I have to say that, not surprisingly, I like the Australian tracksuits," he said when asked at a press conference for his opinion on how to look chic court side.
His wardrobe choices for his TV commentating gig have been criticised yet widely talked about thanks to his form fitting chess board shirt and wet look blazer, which will be one of the enduring images of "London 2012" – along with Joanna Lumley as Patsy Stone lighting a Marlboro Light with the Olympic flame and Daniel Craig making the Queen smile.
Olympics or no Olympics, luxe sportswear is already on the radar for the upcoming spring/summer season thanks to a number of designers preparing to flood department stores and e-boutiques with mesh skirts, slouchy t-shirts, mesh dresses, relaxed-fitting trousers, mesh blazers, bomber jackets and did I mention mesh?
So with all this forecasting about fitness fashion and sartorial scuttlebutt surrounding work out wear should there be a Sportswear Fashion Week?