Earth to Elle ... do you read us?
It would seem The Body, our very own Elle Macpherson, has missed her target somewhat since launching her "alkilising greens" food supplement last month.
Since Macpherson, who turned 50 in March, launched the modestly named The Super Elixir, the former supermodel has suffered something of a backlash on social media and in the comments sections of online news outlets that have reported on the launch.
Even top British nutritionist Sioned Quirke described Elle's concoction is an "absolute joke", which, at about $180 a jar*, is no cheap laugh.
But according to multimillionaire Macpherson – who declares that she feels "buzzed" after gulping the stuff down twice a day – The Super Elixir is "my birthday present to women". Hip, hip hooray!
Clarification: An earlier version of the headline and story said "consumer" backlash.
* Price if bought on internet in UK. Australian recommended retail prices: 150g $49, 300g $85, collectable ceramic caddy $145 (inc GST).