Groomzilla: Leigh and Sara Rust and their wedding day fireworks.

Groomzilla: Leigh and Sara Rust and their wedding day fireworks. Photo: Brett Odgers

Wedding planning has traditionally fallen into "women's territory", but times are a changing, with more men getting involved in the planning process, if not completely taking over the reins.

Move over Bridezilla, there is a new monster on the bridal block!

Leigh Rust, 32, of Terry Hills in Sydney, is the general manager of a busy family business and a self-confessed Groomzilla. His friends and family know him for his super organisational skills and slightly controlling tendencies, so it came as no surprise to them, especially his bride-to-be, Sara, when he took charge of everything to do with his 2010 wedding.

Groomzilla: Leigh and Sara Rust had a less than traditional first dance.

Groomzilla: Leigh and Sara Rust had a less than traditional first dance. Photo: Brett Odgers

“Yes, I'm a control freak!” says Leigh. “I planned it all: the proposal in Thailand, where I hired an entire beach and restaurant just for us; the engagement; our lavish James Bond-themed wedding, and the around-the-world 11-week honeymoon.

“I just wanted it all to get done. I had a clear picture in my head – I knew what I wanted. Sara likes lots of things; I just picked one thing, ticked it off my spreadsheet [yes, it was colour-coded] and moved on to the next. We did do some things together, like the flowers, but usually I had the final say. I did, however, let her pick her dress.

“I just wanted Sara to enjoy her special day, but she did think I was overdoing it with the smoke machine and pyrotechnics."

Has this behaviour continued into marital life? “Um, yes, we just finished building our house and Sara complained she didn't get to choose anything. I don't listen, I just do.”

But there is one thing he hasn't been able to control: “I became a dad last year and having a child is the biggest slap in the face as he is teaching me I can't control everything!”

Julia Lorenti is the wedding and events manager of Miramare Gardens in Terry Hills. She has planned 500 weddings in her eight years at the venue, and in her experience only about 10 to 15 per cent of grooms want to arrange the entire wedding themselves.

“The grooms can be as bad, if not worse, than the brides,” says Lorenti.

“One Groomzilla organised his wedding with precision. He was always cool and calm, until the day of the wedding, when the celebrant arrived and asked me for a word. The groom had called him the night before, saying there was a good chance he would be a no show.

“I calmly called the groom to find out what was going on. He was having a complete meltdown – the nerves had got to him. I had 15 minutes to convince him he was doing the right thing and reassure him that he loved his bride! Finally he arrived and swore me to secrecy. I can now say they have been happily married for almost three years, with a baby on the way!

“Another groom, who had booked his wedding a year in advance, called every single day in the lead up. Most of the calls were random and irrelevant questions. This same groom then asked me if he could bring a Taser so that, if at anytime during the wedding something went wrong, he could Taser me to keep me on my toes. And no, he wasn't joking.”

From a consumer point of view these male leads are big business. Salons and spas are offering "Groom Packages", magazines and fairs are providing more couple/groom-orientated material and there are websites like www.thegroomslist.com which cater to grooms with tips on everything from how to plan the proposal to buying the perfect shoes, booking the best band and organising that all-important honeymoon.

Says Lorenti: “The best advice when dealing with Groomzilla is to tread carefully, as grooms can be incredibly headstrong. I think it's all about letting them 'think' they are in control. There's that old saying: the man wears the pants, the woman just tells him which pants to wear.”