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Cordial promo sparks online complaints

Date

Angus Holland

The promotion is part of a Cottee's Facebook campaign called 'Boys vs Girls - the oldest showdown ever!'

The promotion is part of a Cottee's Facebook campaign called 'Boys vs Girls - the oldest showdown ever!'

Gender wars are about to strike in a rather unexpected place: the soft drink aisle of your local supermarket.

A promotion by Cottee's that aims one version of its orange crush cordial at boys (with a blue label) and another at girls (same product, but with a pink label) is drawing complaints on social media, even though the product has yet to be officially launched.

The campaign came to light earlier today after a photograph of the bottles began circulating on Twitter and Tumblr, tagged as having been taken at a Woolworths supermarket in Sunshine.

The promotion is part of a Cottee's Facebook campaign called "Boys vs Girls - the oldest showdown ever!" that is not yet online. The supermarket appears to have inadvertently put the product on sale prematurely.

It was all good material for those who shared the photo on Twitter.

"Cottee's has released gendered cordial!" announced one commentator. "Learn your child's sexuality by standing them in front of Cottee's gendered cordial and MAKE THEM PICK," wrote another. "Sexism for profit," said another. And possibly the most creative response: "My dad picks the fruit that goes to Cottee's that make the stereotyping that Libs like best!"

Some wondered if it was in fact a hoax, but it is real, confirmed Robyn Newman, head of Corporate Affairs at Schweppes Australia, Cottee's parent company.

"Unfortunately it's made it to stores ahead of the context of the campaign," Ms Newman said, adding that the promotion was "all about promoting fun and active play".

"It's certainly not promoting one gender over the other."

71 comments so far

  • so, are we one of the 99% of families that only buy one bottle at a time?

    Will there be fights between my son and daughter to choose the bottle on the supermarket shelf?

    Will the loser refuse to drink cordial in the house until we buy a second bottle?

    Way to go Cottees!! In the event of household strife, could you please recommend a competitor's brand that won't cause sibling fights??

    Commenter
    A drink that strengthens the heart
    Location
    Melbourne
    Date and time
    November 09, 2012, 5:38PM
    • Since it is always for sale at $4.39 for 1, or 2 for $7, I usually buy 2 at a time. If you are not buying 2 at a time, you need to pay more attention.

      Commenter
      enno
      Location
      sydney
      Date and time
      November 10, 2012, 12:37AM
    • Yes you will have to buy two bottles as the pink one contains girl germs...

      Commenter
      PD
      Location
      Sydney
      Date and time
      November 10, 2012, 7:01AM
    • I demand cottees bring out a label "Grannies or Grandaddies" Lemon Cordial I know who I will beat to the pantry, he needs help out of bed in the morning!

      Commenter
      Pickled Herring
      Location
      Frankston
      Date and time
      November 10, 2012, 9:03AM
    • Anyone who feels the need to change brands of cordial due to a marketing campaign of this nature or because their children may be involved in sibling rivallry needs to toughen up. Just tell your kids NO! Foreign concept to some but it may even do them good.

      Commenter
      Daisy71
      Date and time
      November 10, 2012, 3:00PM
    • Perhaps this is the point of the campaign. If you have a boy and a girl you buy one of each so they have a sales spike and also get to find out whether they sell more cordial to (parents of) girls or boys and target future advertising with that in mind.

      Commenter
      blueblood.
      Date and time
      November 12, 2012, 10:22AM
  • Ohhh it's all sooo awfulllll.!
    Cottees must be stopped.
    How dare they!
    Let's start an online campaign!
    Let's boycott all of their products!
    And to the owner of ""My dad picks the fruit that goes to Cottee's that make the stereotyping that Libs like best!" Geez, GET A LIFE!

    Commenter
    TED
    Date and time
    November 09, 2012, 5:53PM
    • @Ted. Your just jealous because they came up with such an awesome comeback. Its you that needs to get a life.

      Commenter
      James
      Date and time
      November 10, 2012, 7:54AM
    • Sorry Ted, but even in the marvellous last century which conservatives love to hark back to, it was considered good enough for boys and girls to drink cordial poured from the same bottle. There's something going on here and you don't know what it is, do you, Mr Ted.

      Commenter
      Helen
      Location
      Melbourne
      Date and time
      November 10, 2012, 10:14AM
    • And to the owner of ""My dad picks the fruit that goes to Cottee's that make the stereotyping that Libs like best!" Geez, GET A LIFE!

      Actually, Ted, it's more than that.
      The sentiments are clearly those of a hypocritical Labor voter who wants to MANUFACTURE gender conflict where there was otherwise none.

      This is the most extreme form of sexism and misogyny/misandry, and it's coming from the left side of politics.

      Commenter
      JohnB
      Location
      Melbourne
      Date and time
      November 10, 2012, 10:19AM

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