Victorian men are more likely to suffer cancers linked to smoking and drinking, such as lung and liver cancer, than women, a study has found.

Not only were more men diagnosed with any cancer in 2011, but they were more likely to lose their battle with cancer than women, the Cancer Council Victoria study shows.

The study, released on Friday, is a reminder for men to cut their cancer risk, with the difference put down to factors such as smoking and alcohol consumption among men, said Cancer Council chief Todd Harper.

The study showed more than half of the 28,405 Victorians diagnosed with cancer last year were men.

Men were over-represented in the number of cancer deaths, with 5921 Victorian men losing their battle with cancer compared with 4710 women.