They are Groovin' the Moo virgins and frontman Luke Boerdam says the last regional tour they did was in 2011 with Children Collide and Jebediah. They are no doubt hoping to see plenty of faces show up when they play at this year's festival, along with the likes of Vance Joy, the Presets and Disclosure.

''We're pretty excited. It's going to be good,'' Boerdam says.

Talking about festivals, he says the biggest crowds Violent Soho have played in front of have been at the Falls Festival, Byron Bay, and the Big Day Out in Sydney. The largest festival they have been on the bill for has been Lollapalooza in the United States.

''That was a whole new scale. [It was] three days and I think they had Lady Gaga and Green Day and Soundgarden as headliners each night.''

With Arcade Fire and the Strokes headlining on other stages, ''it was huge - it was the biggest festival I've seen or been to [or] played at'', he says.

Having forged a career over 10 years and three albums, Boerdam says he often asks himself how the band has been able to stay in the game for so long. ''I don't know what it is. I think none of us want to give it up. And there is something that comes from being in a band that becomes quite addictive.''

Saying music is something many people connect with from an early age, doing things for the right reasons, has also had plenty to do with Violent Soho's longevity.

''We learnt instruments to fit in the band. I taught myself guitar, Mikey [Richards] was always kind of playing drums at high school and stuff … [Luke] Henery had never played bass. He went and bought a bass to be in the band,'' he says.

The best part is when you first start out, Boerdam says. That's when things are at their most fun, pure and honest.

''We wanted to show up to bars with these crappy little Boss DS-1 pedals, plug in and have fun. We've never lost that attitude … and we've always wanted to make good albums and release them.''

Which leads to some industry talk and discussion of the band's self-titled second album. Loved by some and criticised by others as being derivative of the grunge genre the band so admires, ''we'd kind of been thrown in this washing machine of bullshit and we felt like we were spat out the other end. We had fun. I'm still proud of that record, but it was a bit too much too fast for us.''

To get back to Brisbane and make their third long player, Hungry Ghosts, in a shed was a bit more to their liking. Signed to independent record label I Oh You, Violent Soho were keen to do things their way.

''Any industry types that came along, we just said, 'This is our plan and if you want to join our plan, then you can, but if you don't, piss off,' because we don't want a manager or a label who is going to come in and tell us this is how things have to be done and you need to follow this process. We went, 'No, no. We've done that before, so we'll do it our way and we'll give you an album and you can sell it. If you don't want to sell it or if you don't want to do it this way or if you want to tell us how to write songs, well then f--- off'.''

It was obviously a liberating time. ''It felt like we were at one with what we wanted the band to be or was intended to be, and I think the album came out better because of that realisation.''

The album also came out of a period of frustration for the band.

''We were definitely hitting a lull before Hungry Ghosts came out, because we were playing songs [that were] so old, and we were burnt out and tired.''

The only answer to that, he says, was to write new music and get excited about it. ''We wanted to make something so good we'd never get bored.''

Having achieved just that, with Groovin the Moo coming up, ''we couldn't be happier'', he says, ''because it's a set of mainly new songs.''

VIOLENT SOHO
Where: Groovin the Moo
When: April 27
Tickets: $99 plus booking fee