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Oops! Buttrose caption slip-up

A video that forms a key part of the government's cyber safety program, mistakenly captions Ita Buttrose as this year's Australian of the Year when the real recipient is yet to be named.

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ON WEDNESDAY, for three sweet seconds, Ita Buttrose was named the 2013 Australian of the Year.

And now she's not again.

It's probably just as well, because they didn't mention her career at the helm of the Australian Women's Weekly nor her longstanding commitment to Alzheimer's research.

Instead of being announced by the Australia Day Council, the award was presented by a non-government health education provider and an anti-virus software company.

Ms Buttrose was declared the Australian of the Year in a video in press packs at Wednesday's launch of the government's cyber-safety program. The caption appeared on screen for a good three seconds.

She was flying back to Australia when the news broke, and when Fairfax Media spoke to her hours later she had not heard of it.

''I am sure it is unintentional,'' she said.

Ms Buttrose is in fact the NSW finalist for the award, and her official title is ''NSW Australian of the Year''.