Major retailers are being urged to stop marketing inappropriate clothing at children or risk a boycott by parents after a social media backlash aimed at Target over its range of girls' clothes.
An open letter to the retailer, typed by a Port Macquarie mother-of-two protesting the sale of clothes that made girls aged seven to 14 ''look like tramps'', had last night attracted almost 60,000 ''likes'' on Facebook since it was posted on the weekend.
Targeted at what age?
We buy a swag of clothes from Target's kids section but don't tell the public when we ask them to guess how old the intended consumer is.
The woman who wrote the letter, Ana Amini, yesterday said she was overwhelmed by the support her letter had gained.
''Basically I just wanted to give them feedback, but obviously a lot of people have thought the same thing and didn't say it,'' she said. ''I really am hoping they [Target] stop and think about the clothes they are selling to people,'' she said. ''It's not little kids' clothing. They're made for teenagers.''
The support has prompted Collective Shout, a group that campaigns against the sexual exploitation of women, to urge big retailers to sign a pledge to stop selling clothing that encourages young girls to be ''thin, hot and sexy''.
Collective Shout co-founder Melinda Tankard Reist said she was already in discussions with one, unnamed major retailer who was willing to make that commitment.
''Target really needs to listen; that's a lot of people responding in a very short period of time,'' Ms Tankard Reist said. Target Australia yesterday wrote on Facebook it was ''reading and listening'' to all feedback and comments Ms Amini's letter attracted.