Vaughan Liddicoat. Photo supplied.

Vaughan Liddicoat. Photo supplied. Photo: Contributed.

The axe moving through the federal bureaucracy is sure to chop away plenty of sharp minds but advice may be coming from the most unlikely places - the world of dance. 

Of the thousands of public sector workers made redundant in the coming year, some will choose to forge a new life without advice, others will talk to financial planners and some will ask family what to do.

Others are expected to seek guidance from another group of people who are willing to give their views and are known for their positive thinking and self-publishing.

Vaughan and Alison Liddicoat on the dance floor.

Vaughan and Alison Liddicoat on the dance floor. Photo: Supplied.

Life coaches, business coaches, success consultants - they come by many names - are ready to step in to help for a fee and in Canberra some of them learnt their biggest life lessons to the disciplined beat of music. 

Leanne Shea Langdown was a mum who had been in the Australian public service for 15 years.

She left the Department of Agriculture, where she had been a long-serving executive assistant, and became a stay-at-home mum who was wondering what she could do beyond the domestic boundaries of the home.

Leanne Shea Langdown with daughter Tahlia at a cheerleading competition.
Photo supplied.

Leanne Shea Langdown with daughter Tahlia at a cheerleading competition. Photo supplied. Photo: Contributed

At that time her daughter said she wanted to become a cheerleader. Ms Shea Langdown knew little about dance but she started a 14-member cheerleading squad at her daughter's primary school which has now grown to hundreds of participants each year - she is still involved even though her daughter has left the school.

Ms Shea Langdown has since self-published a series of Cheer Chick Charlie children's books - there has even been interest from overseas about buying the rights to use her Charlie character - and she has started her own "success consultancy" primarily but not solely targeted at giving advice to executive assistants.  

"I don't really like the phrase 'life coach'," she said. 

Vaughan Liddicoat. Photo supplied.

Vaughan Liddicoat. Photo supplied. Photo: Contributed.

"I help people achieve their goals.

"I tell people that their biggest opportunities in life may be hiding in the corners and crevices.

"Many people in the public service are ensconced in the mindset - what classification you are, who's got the office, who's got the car space.

Leanne Shea Langdown with daughter Tahlia at a cheerleading competition.
Photo supplied.

Leanne Shea Langdown with daughter Tahlia at a cheerleading competition. Photo supplied. Photo: Contributed

"Their value is very much placed in that formula and you've got to change the way you see your values." 

Vaughan Liddicoat is a ballroom dancer who turned himself into an expert and is now holding seminars in Canberra to teach others how to do it.

"I left school, or I should say I failed school, and there was no hope of going to university and I decided I'd become a professional ballroom dancer," said the 29-year-old, who started dancing at 18.  

"To fund the dancing I worked in real estate and ended up going to London with my now wife to train with some of the top coaches in the world."

He and partner Alison became world professionals in ten dance - which takes in fox trot, tango, the Viennese waltz and other forms - and they moved back to Canberra to take over a dance studio.

In the past two years, Mr Liddicoat has established a mixed business model. Apart from the traditional dance studio, he has a dance advice website, a monthly audio newsletter to which people learning dance moves can subscribe and said he had helped launch a live streaming Dancesport website.

Mr Liddicoat too has self-published a book, titled Five Winning Hints and Tips for Ballroom and Latin Dancers, and is putting himself forward as a success coach.

He will be running a seminar this month in Canberra and speculated public servants who wanted to start a business of their own - or wanted to turn themselves into experts on a subject they loved - would make up most of his audience.

"I don't want to make people think it's easy," he said.

"(A new business idea) has to be linked to something you're passionate about. 

"But ballroom dancing is a very small market compared to what some people have."