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SPC Sunday campaign boosts sales for SPC Ardmona

Date

Denham Sadler

The federal government may have denied SPC Ardmona a $25 million assistance package but shoppers have pulled out their wallets to support the fruit-packing company.

Managing director Peter Kelly said sales over the past week had increased by "more than 50 per cent", helped in part by a social media campaign that encouraged Australians to buy the company's products and share pictures of them online.

“The Shepparton community and our workers have been overwhelmed by this amazing support and have expressed their heartfelt thanks to everyone who has been involved,” Mr Kelly said.

“This has been an incredible example of the power of social media in giving people the opportunity to rally behind something in which they believe.”

@MDSPCArdmona @LindaDrummond Got the SPC Aussie Fruit Yummy Yummy ready for #SPCsunday pic.twitter.com/sDqPoCI8Hd

Politicians and celebrities supported the movement, called "SPC Sunday" at the weekend and the hashtag received more than 7,000 tweets in three days. An SPC Sunday Facebook page also has more than 1,000 likes.

Mr Kelly said the sales figures would rise again after Sunday's campaign.

In the past fortnight, SPC fruit sales at Coles have increased by more than 20 per cent compared with the previous two weeks.

SPC Ardmona products have experienced strong growth in sales over the past year across large supermarket chains in Australia.

Woolworths reported a growth in sales of more than 45 per cent from July 2013 to February 2014, including a 55 per cent increase in Victoria.

Newcastle resident Linda Drummond created the SPC Sunday campaign. She tweeted on Thursday: “To support SPC let's have a Twitter Peaches and Icecream night this Sunday Feb 9”.

“This all started with a conversation with a few friends about our great childhood memories of eating SPC fruits with ice cream,” Ms Drummond said.

“We though this would be a fun way to empower people to not just talk about supporting Australian grown and made food, but to act on it.”

Politicians including Victoria Premier Denis Napthine, Bob Katter and Adam Bandt showed their support for the cause, along with celebrities Dave Hughes, David Koch and Magda Szubanski.

The success of the campaign came as a surprise to Ms Drummond.

“I'm still shocked at how quickly the support grew and am so proud of the awareness that this simple idea was able to gain,” she said.

“I hope this encourages people to continue to support SPC Ardmona and check the labels to see where their food has come from.”

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