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Subway caught short on 'Footlong'

Date

Benjamin Millar

Matt Corby's Footlong.

Matt Corby's Footlong. Photo: Facebook

SUBWAY has re-sparked the Footlong controversy by claiming the name of the super sandwich is "not intended to be a measurement of length".

Social media erupted last week when Perth teenager Matt Corby posted a photo to Subway Australia's Facebook page showing a Footlong sandwich that was only 11 inches (28 centimetres) long, with the caption: "Subway pls respond".

The image prompted more than 100,000 likes and people worldwide shared their own photos of under-sized sandwiches.

Subway Australia said references to Footlongs were not intended to guarantee its length.

"Looking at the photo doing the rounds showing a slightly undersized sub, this bread clearly is not baked to our standards,'' it said. "With regards to the size of the bread and calling it a Footlong, 'Subway Footlong' is a registered trademark as a descriptive name for the sub sold in Subway Restaurants and not intended to be a measurement of length."

The Subway Australia Facebook page was bombarded with complaints and predictions the "lame response" was likely to prompt a backlash. These included a call for a class action and the suggestion it was the worst spin heard in some time.

Subway said a commercial promoting a Footlong as a foot long was produced in the United States. "The US is not governed by the measurement legislation as we are in Australia."

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