Kath and Kim: The ultimate bogans. Photo: ABC TV
We all have a little bogan in us sometimes.
Or perhaps, in the case of the Shane Warnes of the world, a lot of the time.
In 30 years, the distinctly Australian term has evolved from derogatory to culturally embraced - to the point where many of us proudly and jokingly acknowledge that we have some ''bogan'' tendencies.
Illustration: Cathy Wilcox.
The rapid evolution and meaning of the word is the focal point of Griffith University student Roz Rowen's PhD in linguistics.
''We change and adapt its use to our surroundings - some people say it as a way of saying, 'I'm proud of where I came from','' Ms Rowen said. ''People are passionate about saying bogan is a derogatory term but we use it in a jocular way. People will say, 'you're looking a bit bogan' but not in a derogatory way.
''It's got a different meaning, every interaction is different. It seems to have this love-hate relationship.''
Ms Rowen, 23, has been researching the cultural relevance of the word for the past two years.
She said while it originated as a derogatory term for the flannelette-shirt-wearing, mullet-sporting, lower socio-economic types in the 1980s, it had quickly evolved into a term we fondly embrace.
Ms Rowen said historically, the first use of the word dates to the late 1800s, when A. B. ''Banjo'' Paterson used it to describe a narrow flowing stream.
By the 1980s, however, its meaning wasn't a flattering one.
''Most people can trace back its first use to the early '80s, when it was used to label so-called 'westies','' Ms Rowen said.
''I think it shares a similar cultural description to your 'chavs' in the UK and your 'rednecks' in the US in that it is specifically targeting a cultural group with underlying cultural values and it's derogatory in that way.
''But its a bit broader than that now. I think people tend to forget language is a bit dynamic.''
Ms Rowen said the evolution of the embracing of the term could be traced to the time popular culture started celebrating the concept of boganism.
Think the loveable bogans in The Castle, Kath & Kim and characters such as Col'n Carpenter in The Comedy Company and Eric Bana's Poida, in the 1990s skit show Full Frontal.
''It's a word we use all the time and no-one has really looked at why and how we use it,'' Ms Rowen said. ''It's a cultural word. We don't just say bogan and it has no meaning.
''We are talking about certain people's behaviour in a derogatory or jocular way, it has these underlying cultural values, specific behaviours, certain looks.
''It's not a term that can be interchanged with another term.''
While still widely used in the derogatory way, Ms Rowen said it was also a word that had grown significantly to encompass a broad range of people and behaviours: the relatively recent ''cashed-up bogan'', for example.
Which can just go to show one thing.
''It's hard to restrict it. Now everyone has a bit of bogan in them,'' she said.