For Manny's first birthday, his owner, Lesa Coleman, baked him a cake made out of carrot, peanut butter and honey and topped with sour cream.
Ms Coleman has also made Manny pyjamas for the cold Canberra winter. He wears them at night, when he hops into a bed next to hers with a special heat pad and a polar fleece blanket and pillow.
''He'll usually wake me up two to three times a night because he's become uncovered and getting cold so we'll cover him up,'' she said.
And while he doesn't have bling yet, he soon will.
''He'll be having his diamond-sparkly 'M for Manny' on his collar soon,'' Ms Coleman said.
Yes, Manny is a dog a whippet, to be precise but such lavish behaviour on pets is fairly standard, according to findings in a newly issued Sensis consumer report.
The report's author, Christena Singh, said many Australians had an emotional attachment to their pets, regarding them as an important part of the family.
Ms Coleman agrees, saying, ''If I'm going to have a pet, I just tend to love and pamper them and treat them in the way that you would treat your children.''
The report found that half of all Australians have a pet and more than one in 10 households own three or more pets. Dogs are the most popular pet, followed by cats, birds, fish and poultry.
It has also found that Australians spend an average of $1083 a year taking care of their pets.
Ms Singh said that, while essentials such as health care and food accounted for most of the costs, other pet-care services included those dispensed by specialty retail stores, in-home minding, day-care, grooming and pet exercise programs.
And that's not to mention the presents, clothing items and even bling.
Ms Singh said that on the TradingPost website she had seen ''everything from raincoats and dog-carry bags to indoor dog toilets, pearl collars and doggie treadmills'' for sale.
Of those who give their pets presents, 46 per cent of women did so, compared with 31 per cent of men.
If Australian pets are becoming more pampered, they are also becoming fatter, according to the RSPCA. New statistics show that 41per cent of dogs are overweight or obese and 33 per cent of cats.
KraMar Pet Company's brand ambassador and dog trainer, Steve Austin, said there were two obvious reasons: too much food and not enough exercise.''A good diet would be 80 per cent of a high-quality dog or cat food in preferably kibble or biscuit form, and 20 per cent raw meaty bones, like chicken neck, chicken wings, lamb shanks,'' Mr Austin said.
Exercising dogs was easy. ''All you need is a good collar, a good lead and a good pair of jogging shoes, and you should be able to walk your dog 30 minutes in the morning and 30 minutes in the afternoon,'' he said.
Because cats no longer hunted and gathered, but mostly stayed indoors, Mr Austin recommended putting out four or five food bowls around the house because ''that way the cat has to search and climb''. Toys, cat furniture and scratching posts also served to keep felines active.
As well as obesity-related health problems such as osteoarthritis, cardiovascular disease, liver disease and heart disease, pets could also suffer behavioural problems, he said.