More Australians are hitting the bottle to forget or block out their financial problems as a result of the global recession.
And the community should brace for an increase in alcohol-related harm.
The warning came yesterday from Alcohol Education and Rehabilitation Foundation's chairman Scott Wilson.
He said many people turned to alcohol when under financial pressure in a bid to deal with job losses, mounting debt and rising housing and living expenses.
It costs $15.3 billion to deal with the health problems caused by alcohol abuse in Australia.
Excessive drinking could contribute to other ''devastating'' problems such as depression, domestic abuse, violence on the streets and other anti-social behaviour.
''Economic pressures such as those encountered this year can play a major part in increasing alcohol abuse among adults, particularly those with a family to support,'' he said.
''People turn to alcohol as a means to forget or block out their worries.
''It's important to be cautious about consuming alcohol as a distraction from any troubles, whether financial or otherwise. While a few extra drinks may seem like a good idea to momentarily escape, alcohol abuse does not solve the problem, it creates new, potentially dangerous issues.''
He urged families and friends to keep close watch on loved ones, particularly those who were recently sacked, suffered a pay cut or were struggling to pay their bills.
There were subtle or obvious warning signs when someone had alcohol problems.
''These can include unpredictable mood swings, lack of motivation and decreasing work performance,'' he said.
Concerned people can telephone the 24-hour Alcohol and Drug Information Service on 1800422599 for information, counselling and referrals to support services in their area.