Atop a labyrinth of shelves, many still bursting with the faded covers of VHS tapes, Hollywood heroes watch over a landmark Sydney institution.
The royal-blue carpet is faded and worn after spending years underneath customers standing and scuffing their feet while deciding with which film to spend their Saturday nights.
Dr What Video to close
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Dr What Video to close
After 33 years of trading Dr What Video will be closing its doors and moving to an online model.
It is on this same faded carpet that the Crisford family will spend their final month serving the good customers of the eastern suburbs who still support Dr What in Bondi Junction.
"In 100 years' time people will try and explain the concept of a video store to someone and they wouldn't have a clue," said Neal Crisford, who has owned Dr What for more than 30 years with his wife, Carol, and son, Daniel.
"We are sad that Dr What is closing, but we understand. Obviously the future is online."
When Dr What opened in 1981 it was one of the first video rental stores in Australia, arriving at the start of what Mr Crisford said was a "rollercoaster" ride for the film industry.
"In those days 80 per cent of the market was rental," he said. "The theme of the '80s was to stay home but go out, and it was a real treat."
Mr Crisford reminisced fondly about the days when people would hire a movie, get some take away and stay in with the family.
From the advent of Beta and VHS to the introduction of DVD and Blu-ray, the film rental market has always been dictated by changing technology.
"Back in '83 the VHS player was still over $700," said Mr Crisford. "As more products came out, more people bought machines."
DVD introduction revitalised the industry in the late '90s, but it meant a hefty million-dollar investment for the Crisfords, because they had to replace their VHS library with DVDs.
In its lifetime, Dr What has become a hallmark for film in Sydney. There has been no shortage of actors and directors who have been its customers. Keanu Reeves, Ewan McGregor, Sam Neill and even former prime minister Kevin Rudd have graced the blue carpet.
The local customers, however, have been the real stars for the Crisford family.
"We've had quite a community build up," said Daniel Crisford, who has worked at the store since he was eight years old. "We're up to three generations of families that have come in."
Ms Crisford said it was touching to see the community's reaction to the store's closure.
"We've had people cry," she said. "Even though they might only come in now once every six months, before they were coming in weekly. You do get to know them. It's sad, but things change."
Acknowledging the changes in the industry, the Crisford family will take their knowledge of film online, but the majority of their vast collection of titles will go to Quickflix, a streaming and delivery service.
The hope is that the loyal customers of the bricks-and-mortar Dr What will follow the family online.
Dr What will officially close its doors at the end of August.