Like it or loathe it marketing is part of everyday life. The average Australian is exposed to around 3,000 advertising messages a day and advertisers spend $12 billion a year persuading us to buy stuff we never knew we needed. It's the oxygen of competition. So if you feel like coming up for air or can't get enough of it, you have come to the right place. Marketing editor Julian Lee discusses the tricks of the trade. Follow him on Twitter
Web-emites take snack attack to new level
Julian lee Cock-up or conspiracy? A bunch of mugs or smart marketers? The jury on Kraft is out and will probably remain so until the dust settles and the bank of research and sales data builds up.
