The Queensland government must "go back to square one" and re-open the bidding war for the Gold Coast's Commonwealth Games ceremonies.
That's the view of prominent Glitter Strip businessman and former V8 boss Tony Cochrane, whose wife Thea was part of the region's successful bid.
Mr Cochrane has been an outspoken critic of the tender process following the controversial appointment of US-owned company Jack Morton Worldwide (JMW) to stage the showpiece ceremonies at the 2018 Games.
The three failed Australian-based bid teams have also voiced concerns about the appointment of a London-based former long-time JMW staffer, who they say played a key role in evaluating the shortlist.
The rejected teams - RBMC (Ric Birch and Michael Cassel), David Atkins Enterprises and JB World Events, headed by Julie Brooks - expressed their "deep disquiet" in a letter to the premier.
The government has since called in probity auditors to examine the process, slammed by their Liberal National Party counterparts as the product of ministerial inattention.
But Mr Cochrane says they should go one step further and just start again - an option Commonwealth Games Minister Stirling Hinchliffe has said is unlikely.
"The government needs to stop (and) go back to square one," Mr Cochrane said.
"There's a lot of smell about this whole process, so just start again."
The incoming Gold Coast Suns chairman said the Australian teams were all "world-class" event organisers and panel members should have been directed to preference them over international rivals.
The suggestion detailed by the unsuccessful bidders in their joint letter that no senior representatives from the Gold Coast Commonwealth Games Corporation took part in the candidates' interviews was, if true, "completely bizarre", he added.
He said a husband and wife team reportedly recruited as advisors for the ceremonies tender should have stepped down once a JMW bid was lodged.
"(But) it's not their fault, they just got a gig," he said.
AAP has attempted to contact the pair.
The state opposition has also slammed the selection of the foreign-owned company as a "dud decision".