A clear winner ... <i>INXS: Never Tear Us Apart</i> starring Luke Arnold as Michael Hutchence.

A clear winner ... INXS: Never Tear Us Apart starring Luke Arnold as Michael Hutchence.

Did the Seven Network break the advertising guidelines when they screened their two-hour INXS blockbuster, "Never Tear us Apart" on Sunday night?

Based on the figures from the advertising tracking company Commercial Monitors provided to Fairfax Media, the answer is 'Yes'.

According to the Commercial Industry Code of Practice, updated in July 2013, commercial television networks can show 13 minutes of "non-program" material an hour between 6pm and midnight.

A scene in 'INXS: Never Tear Us Apart', airing February 2014 on Channel Seven.

A scene in 'INXS: Never Tear Us Apart', airing February 2014 on Channel Seven. Photo: Supplied

The two-hour "INXS: Never Tear Us Apart" log shows there were 27 minutes and 50 seconds of advertisements, well over the 13 minutes allowed each hour.

Overall there were 36 minutes and 30 seconds of "non-program" material in "INXS: Never Tear Us Apart".

However that included an extra eight minutes, 42 seconds of Seven Network promos and news breaks.

Luke Arnold plays Michael Hutchence in a scene from 'INXS: Never Tear Us Apart', airing Feb 2014 on Channel Seven.

Luke Arnold plays Michael Hutchence in a scene from 'INXS: Never Tear Us Apart', airing Feb 2014 on Channel Seven. Photo: Supplied

The two "news breaks" are counted as content by all commercial networks, while the seven "promo breaks" have their own advertising category.

The Seven Network last night doubted the authenticity of the figures and said it was "extremely unlikely" the network would have breached the advertising guidelines.

Fairfax sent them a copy of the log and asked senior executives for comment.

"We doubt we will have broken the guidelines, but we don't have any further comment until we look into it,' a spokesman from Seven in Sydney said.

Under the Code of Practice there are variations for elections, where you can have 14 minutes of non-program material.

Other variations for sports events, policy speeches, or a major news story or public event.

Regardless, it seems there were no complaints to the advertising industry watchdog, the Australian Communications and Media Authority.

Queenslanders switched to Seven last night to watch "INXS: Never Tear Us Apart" over Nine's Schapelle Corby re-enactment movie.

"Never Tear Us Apart" was Sunday's second most-watched show with 337,000 viewers, below "Sunday Night" with 377,000 viewers and over "My Kitchen Rules" with 322,000 viewers.