A 23-year-old man has died after being hit by a car on the Gold Coast, taking the national holiday road toll to 32.

It's believed the local man was on the roadway when he was hit in Central Street, Labrador about 10.30pm on Sunday.

He died at the scene, police said.

The driver of the car, a 38-year-old man from Labrador, was not physically injured.

Over the holiday period, NSW heads the road toll with eight dead, followed by Victoria on seven, Western Australia on six, Queensland on five, South Australia on four and Tasmania on two. The ACT and Northern Territory are so far fatality free.

The national road toll period runs from December 23, 2012, until January 3, 2013, local times, in line with the Australia New Zealand Policing Advisory Board.

AAP