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Senior journalist joins Brisbane Marketing

Prominent newspaperman Shane Rodgers has been hired by Brisbane Marketing to take up a major role at the city's chief promotional agency.

Mr Rodgers, currently editorial director at APN Australian Regional Media, was today named director of marketing and communications at council's economic development agency by chief executive John Aiken.

His appointment comes at a time when council spending on Brisbane Marketing activity is expanding. In 2009, Brisbane Marketing was allocated a budget of $2.7 million, but this financial year $12 million was allocated to the city-owned subsidiary, with a further $38.8 million allocated over the next three years.

“We are excited to be bringing such a driven and creative senior executive to our talented team,” Mr Aitken said in a statement today.

“Shane will be one of our most senior executives, responsible for managing our brand strategy and driving leads to our business units to support the development and growth of business in Queensland.

“As Brisbane's economic development agency, our programs and projects are projected to deliver $418 million in economic development to Brisbane this financial year and Shane and his team will be integral to this delivery.”


At APN, Mr Rodgers is responsible for the group's 400 journalists across 12 daily and 58 non-daily print and digital mastheads in Queensland and New South Wales.

Before moving to APN in 2010, he served as group projects director at News Limited, general manager of Queensland Newspapers and editor-in-chief at Quest Community Newspapers.

Mr Rodgers also served as deputy editor and news editor at The Courier-Mail, national media manager for Centrelink and was the director of marketing and communication at the University of Queensland.

Mr Rodgers said he was excited by the opportunity.

"Brisbane has experienced a phenomenal coming of age over the past 25 years and is poised to become a globally-significant centre for research, innovation, creativity and the rapidly-evolving digital economy,” Mr Rodgers said.

“It is a sharp, pragmatic city populated by talented and driven individuals with high ambitions for our city. I'm looking forward to being at the heart of the action as Brisbane drives a new era of economic development."


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