Adam Scott receives his green jacket after winning the 2013 Masters golf tournament at Augusta. Photo: Brian Snyder
On the fairways of Royal Pines this week, golf fans will see Adam Scott, the player.
The hallmarks of his golf are almost beyond reproach. The signature swing, long and languid, is as effortless as it is forceful.
The revamped short game, now crisp and thoughtful, helped him breakthrough in the biggest possible way when he won the US Masters in Augusta.
Sponsors love Adam Scott. Photo: MATHIEU BELANGER
But Scott represents far more than an elite golfer each and every time he steps out on the tee, or even out of the door.
The Gold Coast native has become a walking, talking marketing dream for some of the world's blue-chip companies, helping pump his personal worth to an estimated $45 million.
Scott will step out in Thursday's Australian PGA Championship as Queensland's wealthiest athlete and the fourth richest Australian sportsman, ranking behind the NBA's Andrew Bogut and footballer Harry Kewell ($50m) and Formula One driver Mark Webber (48m) on the latest BRW Young Rich List.
Adam Scott after winning the Australian Open in 2009. Photo: GREG WOOD
You wouldn't know it from speaking to him. Masters glory hasn't changed his largely reserved, down-to-earth mannerisms, nor his commendable grip on real life outside of the cashed-up PGA bubble.
A practice round at Royal Pines over the weekend was reportedly played for a $10 lotto quickpick. And his philanthropy should be noted, with his foundation pouring vast sums into providing opportunities for Australian children and youths.
But take a look at the logos on his shirt, or the brands emblazoned on his bag, and it doesn't take long to realise that Scott Incorporated remains very big business, an enterprise that has surged even more after the unforgettable scenes at Augusta, where he became the first Australian to claim the fabled green jacket.
Clean cut, a hit with the ladies and as smooth an operator with the media as he is with a driver, Scott ticks every conceivable box for international brands, all of which are highly meticulous with their choice of ambassador.
At the heart of it is the golf and Scott has become the leading light of top brand Titleist, who regard him as their number one player among a host of tour stars.
Scott's Masters win, using Titleist clubs and their Pro V1 ball, was estimated to provide more than $14 million in media value for the brand. With a massive and highly captive Masters audience tuning in from around the world, it's the kind of exposure money simply couldn't buy.
In business and in sport, timing is everything. In that case, clothing sponsor Uniqlo jumped on the Scott bandwagon at precisely the right moment, signing Scott as their global face just weeks before the green jacket was tailored to his size.
The brand hasn't been a major player in this country but will open stores in Sydney and Melbourne early in 2014. Having Scott all over the television during his east coast summer swing can't be the worst publicity, especially if he jags a win or two on the way.
The brand is owned by Fast Retailing, the president of which is Tadashi Yanai, who rates as the richest man in Japan with an estimated worth of more than $15 billion. Uniqlo itself has sales of almost $12 billion per year.
Then there is the bling. Another of Scott's major sponsors is luxury car brand Mercedes Benz, which makes sure he not only plays in a fine style but arrives to the course in the same manner.
Scott joined them in 2012, prompting a breathless oratory from the car company's director of global marketing, Lüder Fromm: "He belongs to a new kind of golfers who embody the values of Mercedes Benz on the golf courses and beyond them – the best or nothing at all."
Throw in the deal with Rolex, the world's most famous watchmaker, and Scott wants for little when it comes to endorsements, all at a time when big-name companies are deserting former world number one Tiger Woods at breakneck speed.
Woods, once a giant on the PGA Tour and a global marketing behemoth, has watched names like Accenture, AT&T, Gillette and Tag Hauer depart since he was outed as a serial adulterer in late 2009.
Scott sold his private jet a few years ago, cutting down on that particular luxury, meaning he has to hitch a ride with someone else when travelling between his bases in Switzerland and the Bahamas.
On the course, where Scott does the real business, his vast talents have been lucrative. He banked $US$4,892,611 on the PGA Tour this year, bolstered by the $US1.44 million cheque when he sank the putt to win his first major title.
That took his career prizemoney to $US33,100,065, added to the estimated six million dollars he made over the past 12 months through his deals with brands like Uniqlo and Mercedes.
Scott will be honoured on Tuesday night on the Gold Coast, when he is a guest of honour at a gala PGA dinner to celebrate his Augusta breakthrough and homecoming. The tournament begins on Thursday morning.