It's back: Raiders Lime milk
Raiders Lime is back.
With the NRL season to begin next week, the Canberra Raiders spent Thursday filming a new television commercial with Canberra Milk for the launch of the iconic product.
Canberra Milk announced last year they would be making Raiders Lime for the 2013 season.
Raiders back Edrick Lee filming a commercial for Raiders Lime - the new Canberra Milk to be launched in March.
Raiders Lime will be available for the club’s first home game against the St George Illawarra Dragons on March 24.
Long-time Raiders fans will remember the 1990 television commercial featuring club legend Mal Meninga, his teammates and coach Tim Sheens sharing Raiders Lime in the changerooms.
This time it’s the new brigade with young gun Edrick Lee posing for a photo with an enlarged lime green carton.
Raiders lime green milk.
Current coach David Furner and club great Brad Clyde will also appear in the new commercial.
Furner and Clyde pulled on some vintage Raiders jerseys to be in a photo with the new milk carton and Canberra Milk boss Garry Sykes.
The Raiders play the first game of their 2013 campaign against the Penrith Panthers at Centrebet Stadium on March 10.
Raiders coach David Furner, left, with Raiders legend Bradley Clyde, right, wearing old Canberra jerseys to help launch Raiders Lime Milk, with Canberra Milk managing director Garry Sykes.
Capitol Chilled Food, owner of Canberra Milk, stopped making flavoured milk in 1996, but began putting Canberra Milk Choc and Canberra Milk Choc-Malt Honey varieties on shelves in supermarkets, service stations and takeaway stores in late January.
Canberra Milk marketing manager Kylie McCaffery said in January that it had been a business decision to stop manufacturing flavoured milk, but consumers had changed since then.
"We did some market research to find out if the market would like a Canberra Milk flavour. Everything we did was positive and there was a strong demand to bring back Raiders Lime," she said.
Ms McCaffery would not comment on whether the lime recipe would be the same as the one used previously, but the fat content of the flavoured milk had been lowered to meet the nutritional requirements of schools.
Capitol Chilled Food managing director Garry Sykes was a foundation sponsor of the Raiders in 1982 and reportedly has a tattoo of the Raiders logo on his shoulder.
with Larissa Nicholson