The Hunter Sports Group has become the Hunted Sports Group.
And after the Australian Tax Office joined the State Government, a myriad of companies and individuals chasing Nathan Tinkler for large sums of money, as expected the Hunted Sports Group produced a brief statement ending in one familiar line: "There will be no further comment."
If I had a dollar for every time in the past 18 months I had read that sentence, I would be as rich as Tinkler allegedly once was.
Tinkler, of course, has not spoken publicly since November 1, when he said in a rare newspaper interview: "Some sections of the media treat me like I was Christopher Skase ... . I never run from anybody, everyone always gets paid."
Tinkler's right-hand man, Troy Palmer, has also been as reclusive in recent weeks. Despite the Hunted Sports Group declaring on its website that: "We always act in an honest, transparent and pragmatic manner", Palmer has not been returning calls.
Instead, the unfortunate Matt Gidley and Robbie Middleby, chief executives of the Knights and Jets respectively, made brief, hangdog appearances yesterday on their clubs' websites.
Neither are remotely responsible for the mess that Hunted Sports Group now finds itself in yet collected a hospital pass. Members and fans deserve better.
Thousands of diehard Jets and Knights members are entitled to some answers. One question would probably suffice – what the hell is going on? By refusing to face the music, the Hunted Sports Group is treating the Novocastrian faithful with contempt.
If this fiasco was a one-off, perhaps there would be a degree of sympathy and understanding.
But it is just the latest in a litany of public-relations disasters emanating from Tinkler's apparently crumbling empire.
Perhaps Hunted Sports Group will settle the $2.7million tax debt today and shrug it off as an administrative oversight.
But if Tinkler was portrayed as the tycoon with the heart of gold when he initially bought both clubs, that image has diminished as rapidly as his bank balance.
The hunter has become the hunted. For how much longer is anyone's guess.