The Parramatta Eels have outlined a plan to win a premiership by 2020, but newly appointed chief executive John Boulous believes the club now has the roster to be contenders this season.
The Eels have undertaken one of the most impressive recruitment drives in the club's history, adding Michael Jennings to the list of recruits which already included representative players Kieran Foran, Beau Scott and Michael Gordon as well as exciting youngster Clint Gutherson.
The success-starved Eels head into 2016 with a renewed sense of optimism and Boulous is adamant the club won't tolerate failure given the depth of their squad.
"We've brought some quality into this team. Certainly as a club we expect success," Boulous told Fairfax Media.
"We expect to be playing finals footy every year. We now believe with the recruitments we've made and the players that have developed the last few years, we have the team to be contenders. I feel the excitment around training and I feel the anticipation among the fans.
"Building a successful club in line with our strategy, a successful team is one very important part of this as is building a positive a culture aligned to our values that bring all our stakeholders along for the journey is crucial."
In recent years the club has been dogged by political turmoil and in-house unrest amongst certain factions of the board.
While the outside influences are unlikely to cease, Boulous insists the club's board is united in its vision and have backed head coach Brad Arthur and football manager Daniel Anderson to lead the club out of the doldrums.
"The board are united in their approach to taking this club forward and believe in what Brad Arthur and Daniel Anderson are doing and that will help provide the stability we require," Boulous said.
"We have a board under Steve Sharp's leadership that is united. The fact the executives in place share that vision will ensure this is a stable environment. When you go through a period of four to six years where there is a lot of instability and a lot of changeover of staff and executives, it can mean that your processes at times aren't as sharp as they should be.
"We acknowledge that as a club. And when we were hit with the salary cap breaches last year, the club reviewed those policies and procedures immediately to ensure that our operating processes will never be breached in the way we do our business. That's something we will reinforce and implement some changes when the findings of the governance review are handed down."
Questions have been raised over how a team that was hit with a salary cap breach can afford to sign Jennings so close to the season.
The Eels, whose salary cap breaches in 2014 related to the club's second-tier cap, struck a deal with the Sydney Roosters, who agreed to release the 27-year-old and pay some of his contract in 2016.
His contract will increase significantly in 2017 but Boulous insists his arrival won't put the club in a difficult situation next year.
"We're still in a reasonable shape with the salary cap and obviously it will need a little bit of work but it won't require mass shedding from our point of view," Boulous said.
"We've managed our salary cap better than we ever have before. When someone like Michael Jennings becomes available on the market, you do everything you can to be in a position to be able to land him.
"We've identified for a while the centre position was somewhere we needed to focus on improving. It's a tremendous deal for the club."
This will be the Eels' final season at Pirtek Stadium before it is knocked down for a 32,000-seat rectangular venue to be opened in 2019.
Parramatta looks set to move the bulk of its home match to ANZ Stadium but Boulous is also open to the idea of venturing into unchartered territory.
"It's likely ANZ Stadium will be our home ground," he said.
"We have a very large membership base and you have to be able to cater for that. But we need to make sure that wherever we play, that as a club we still have that home feel about it. ANZ Stadium is the logical choice. But we also have a good relationship with the Northern Territory government and play games in Darwin.
"It also gives us an opportunity to try some things and an opportunity to grow our brand both nationally and internationally. This two year period gives us an opportunity to test the waters and do things that are a bit outside the square to not only give our members what they want, but also grows the club."
PARRAMATTA'S FIVE YEAR PLAN
Regular finalists and NRL Premiers - Top 8 every year and NRL premiers by 2020
The most sustained and engaged sporting membership base in Australia - retention, growth and yield
Enhanced annual financial performance - annual revenue growth and improved operating efficiencies
Create a culture aligned to our values and become an "employer and club of choice".