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Parramatta's new chief on mission to boost membership

Opportunities … Ken Edwards.

Opportunities … Ken Edwards. Photo: Phil Hearne

NEW Parramatta boss Ken Edwards wants the club to rival South Sydney and Canterbury for membership numbers - an ambition that may result in the Eels outgrowing their home ground.

Edwards, who last Saturday accepted an approach from Parramatta chairman Roy Spagnolo to take charge of the football club, started work yesterday and said his first major goal was to dramatically boost the Eels' membership base.

''If you look at the number of members that both the Bulldogs and the Rabbitohs have compared to us, we are well off the pace,'' Edwards said. ''The Rabbitohs are shooting for 25,000 members and the Eels are currently about half of that so that is an area I want to focus on.

''Parramatta is a huge area, there is a population of over 2 million in the catchment area out here and we need to make better connections with the fans and growing the membership - for the benefit of rugby league as well as the Eels.''

Parramatta had about 12,000 members last season, which was more than double the 5219 the Eels had when they made the grand final in 2009.

Since then the club has struggled on the field but if the membership continues to grow to the levels Edwards is aiming for, the Eels will not be able to accommodate them at Parramatta Stadium, which has a capacity of 20,741.

''That will certainly be an issue that we need to be aware of,'' he said. ''If we are like the Rabbitohs and have 25,000 members, that is more members than there are seats at Parramatta Stadium.''

With Parramatta Leagues Club trading well, Edwards said the Eels had the opportunity to become one of the powerhouses of Australian sport and he saw membership as a significant growth area for the club and the code.

''There is a great potential there,'' he said. ''I think there is something like 710,000 AFL club members, which works out to about 40,000 per club, whereas I think the consolidated NRL numbers are about 250,000 so there is a huge upside.

''We need to make sure Ricky Stuart has everything he needs to get the best results on the field and then off the field the rest of the organisation's role is to make that connection with fans and grow the fan base.''

As the managing director and chief executive of ANZ Stadium from 1995 to 2009, including during the Sydney Olympics, Edwards said he had an appreciation of how big a club Parramatta is. ''I think I had a pretty good view of the reach of clubs in Sydney and I saw Parramatta as a club with a lot of upside,'' he said.

''The other great strength that Parramatta has is its huge junior nursery and obviously that is part of the opportunities going forward. If you add that to having a profitable leagues club, the appointment of Ricky Stuart as coach and the board developing a strategic plan to grow the club the same way some of the others have through increased membership and sponsorship it is in a good place.''

The appointment of Edwards completes a raft of off-field changes at the Eels since Stuart's appointment. The former NSW Origin mentor has recruited Matt Parish from Manly and Dean Pay from Melbourne as his assistants, along with analyst Will Badel and head trainer Trent Elkin, who both worked with the Blues.

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NRL Season 2015

Round 1
Thu, 05 MarTimes shown AEDT
BRI 6vs SOU 36 Report Stats
Fri, 06 MarTimes shown AEDT
PAR 42vs MAN 12 Report Report Stats
Sat, 07 MarTimes shown AEDT
NEW 24vs NZW 14 Report Stats
GCT 18vs WST 19 Report Stats
NQL 4vs SYD 28 Report Stats
Sun, 08 MarTimes shown AEDT
PEN 24vs CBY 18 Report Stats
CRO 20vs CBR 24 Report Stats
Mon, 09 MarTimes shown AEDT
STG 4vs MEL 12 Report Stats
View All Fixtures
Round 2
Fri, 13 MarTimes shown AEDT
CBY 32vs PAR 12 Report Stats
CRO 2vs BRI 10 Report Stats
Sat, 14 MarTimes shown AEDT
PEN 40vs GCT 0 Report Stats
MAN 24vs MEL 22 Stats
NQL 14vs NEW 16 Report Stats
Sun, 15 MarTimes shown AEDT
SOU 34vs SYD 26 Stats
CBR 6vs NZW 18 Report Stats
Mon, 16 MarTimes shown AEDT
WST 22vs STG 4 Stats
View All Fixtures
Round 3
Fri, 20 MarTimes shown AEDT
MAN 12vs CBY 16 Report Stats
BRI 44vs NQL 22 Report Stats
Sat, 21 MarTimes shown AEDT
NZW 29vs PAR 16 Report Stats
CBR 20vs STG 22 Report Stats
MEL 36vs CRO 18 Report Stats
Sun, 22 MarTimes shown AEDT
SOU 20vs WST 6 Report Stats
GCT 18vs NEW 20 Report Stats
Mon, 23 MarTimes shown AEDT
SYD 20vs PEN 12 Report Stats
View All Fixtures
Round 4
Fri, 27 MarTimes shown AEDT
PAR 29vs SOU 16 Report Stats
WST 24vs CBY 25 Report Stats
Sat, 28 MarTimes shown AEDT
NEW 26vs PEN 14 Report Stats
CRO 22vs GCT 24 Report Stats
STG 12vs MAN 4 Report Stats
Sun, 29 MarTimes shown AEDT
NZW 16vs BRI 24 Report Stats
SYD 34vs CBR 6 Report Stats
Mon, 30 MarTimes shown AEDT
NQL 18vs MEL 17 Stats
View All Fixtures
Round 5
Fri, 03 AprTimes shown AEDT
CBY 17vs SOU 18 Report Stats
GCT 16vs BRI 26 Report Stats
Sat, 04 AprTimes shown AEDT
MAN 16vs CBR 29 Report Stats
NEW 0vs STG 13 Report Stats
Sun, 05 AprTimes shown AEST
SYD 12vs CRO 20 Report Stats
Mon, 06 AprTimes shown AEST
PAR 6vs WST 22 Report Stats
MEL 30vs NZW 14 Report Stats
PEN 10vs NQL 30 Report Stats
View All Fixtures
Round 6
Fri, 10 AprTimes shown AEST
BRI 22vs SYD 18 Report Stats
CRO 22vs NEW 6 Report Stats
Sat, 11 AprTimes shown AEST
PAR 16vs GCT 38 Report Stats
NZW 32vs WST 22 Report Stats
PEN 22vs MAN 12 Report Stats
Sun, 12 AprTimes shown AEST
CBR 10vs MEL 14 Report Stats
STG 31vs CBY 6 Report Stats
Mon, 13 AprTimes shown AEST
SOU 12vs NQL 30 Report Stats
View All Fixtures
Round 7
Fri, 17 AprTimes shown AEST
CBY 28vs MAN 16 Report Stats
STG 12vs BRI 10 Report Stats
Sat, 18 AprTimes shown AEST
GCT 32vs PEN 6 Report Stats
NQL 28vs NZW 24 Report Stats
MEL 17vs SYD 16 Report Stats
Sun, 19 AprTimes shown AEST
WST 22vs CBR 30 Report Stats
NEW 22vs PAR 28 Report Stats
Mon, 20 AprTimes shown AEST
CRO 18vs SOU 10 Stats
View All Fixtures
Round 8
Fri, 24 AprTimes shown AEST
CBY 14vs WST 38 Stats
Sat, 25 AprTimes shown AEST
NZW 28vs GCT 32 Report Stats
NEW 24vs NQL 26 Report Stats
SYD 12vs STG 14 Report Stats
MEL 10vs MAN 12 Stats
BRI 28vs PAR 16 Stats
Sun, 26 AprTimes shown AEST
PEN 26vs CRO 18 Stats
SOU 22vs CBR 30 Stats
View All Fixtures
Round 9
Fri, 08 MayTimes shown AEST
BRI 8vs PEN 5 Report Stats
SYD 36vs WST 4 Stats
Sat, 09 MayTimes shown AEST
CBR 56vs GCT 16 Stats
CRO 16vs NZW 20 Stats
NQL 23vs CBY 16 Stats
Sun, 10 MayTimes shown AEST
MAN 30vs NEW 10 Stats
PAR 10vs MEL 28 Stats
Mon, 11 MayTimes shown AEST
SOU 16vs STG 10 Stats
View All Fixtures
Round 10
Fri, 15 MayTimes shown AEST
CBY 10vs SYD 24 Stats
NQL 31vs BRI 20 Stats
Sat, 16 MayTimes shown AEST
PAR 13vs NZW 17 Report Stats
GCT 22vs CRO 23 Report Stats
MEL 16vs SOU 12 Stats
Sun, 17 MayTimes shown AEST
STG 32vs CBR 18 Report Stats
NEW 22vs WST 12 Stats
Mon, 18 MayTimes shown AEST
MAN 10vs PEN 11 Stats
View All Fixtures
Round 11
Fri, 22 MayTimes shown AEST
SOU 14vs PAR 12 Report Stats
Sat, 23 MayTimes shown AEST
WST 0vs NQL 8 Stats
Sun, 24 MayTimes shown AEST
CBR 34vs CBY 41 Stats
Mon, 25 MayTimes shown AEST
NEW 18vs BRI 31 Stats
View All Fixtures
Round 12
Fri, 29 MayTimes shown AEST
PEN 20vs PAR 26 Stats
Sat, 30 MayTimes shown AEST
GCT 16vs SOU 22 Report Stats
CBR 12vs BRI 24 Stats
NQL 18vs MAN 14 Report Stats
Sun, 31 MayTimes shown AEST
NZW 24vs NEW 20 Stats
STG 42vs CRO 6 Stats
Mon, 01 JunTimes shown AEST
SYD 24vs MEL 2 Report Stats
View All Fixtures
Round 13
Fri, 05 JunTimes shown AEST
BRI 44vs MAN 10 Report Stats
WST 20vs GCT 27 Report Stats
Sat, 06 JunTimes shown AEST
NEW 22vs CBR 44 Stats
SOU 36vs NZW 4 Stats
PEN 0vs MEL 20 Report Stats
Sun, 07 JunTimes shown AEST
CRO 10vs SYD 4 Stats
Mon, 08 JunTimes shown AEST
CBY 29vs STG 16 Stats
PAR 30vs NQL 36 Report Stats
View All Fixtures
Round 14
Fri, 12 JunTimes shown AEST
WST 34vs SOU 6 Report Stats
Sat, 13 JunTimes shown AEST
NZW 21vs SYD 25 Report Stats
Sun, 14 JunTimes shown AEST
GCT 28vs CBY 14 Stats
Mon, 15 JunTimes shown AEST
MEL 22vs PAR 26 Report Stats
View All Fixtures
Round 15
Fri, 19 JunTimes shown AEST
MAN 30vs WST 20 Report Stats
Sat, 20 JunTimes shown AEST
CBR 20vs NQL 21 Report Stats
GCT 14vs NZW 36 Report Stats
CBY 24vs PEN 12 Report Stats
Sun, 21 JunTimes shown AEST
NEW 28vs CRO 30 Report Stats
MEL 12vs BRI 14 Report Stats
Mon, 22 JunTimes shown AEST
STG 14vs SYD 19 Report Stats
View All Fixtures
Round 16
Fri, 26 JunTimes shown AEST
BRI 44vs NEW 22 Stats
SOU 20vs MAN 8 Report Stats
Sat, 27 JunTimes shown AEST
NZW 30vs CBR 8 Stats
NQL 18vs CRO 24 Report Stats
PAR 16vs STG 12 Report Stats
Sun, 28 JunTimes shown AEST
SYD 20vs GCT 10 Stats
WST 12vs PEN 35 Stats
Mon, 29 JunTimes shown AEST
CBY 20vs MEL 4 Report Stats
View All Fixtures
Round 17
Fri, 03 JulTimes shown AEST
PEN 20vs SOU 6 Report Stats
Sat, 04 JulTimes shown AEST
STG 12vs NQL 18 Report Stats
Sun, 05 JulTimes shown AEST
MAN 28vs CRO 16 Report Stats
Mon, 06 JulTimes shown AEST
WST 16vs PAR 28 Stats
View All Fixtures
Round 18
Fri, 10 JulTimes shown AEST
CBR 36vs NEW 22 Stats
Sat, 11 JulTimes shown AEST
PEN 4vs SYD 24 Stats
CBY 8vs BRI 16 Stats
Sun, 12 JulTimes shown AEST
NZW 28vs MEL 14 Report Stats
CRO 28vs STG 8 Report Stats
Mon, 13 JulTimes shown AEST
GCT 6vs MAN 38 Stats
View All Fixtures
Round 19
Fri, 17 JulTimes shown AEST
PAR 4vs CBY 28 Report Stats
MEL 52vs PEN 10 Report Stats
Sat, 18 JulTimes shown AEST
CBR 20vs CRO 21 Report Stats
NEW 30vs GCT 2 Report Stats
STG 8vs SOU 24 Report Stats
Sun, 19 JulTimes shown AEST
SYD 24vs NZW 0 Report Stats
BRI 42vs WST 16 Stats
Mon, 20 JulTimes shown AEST
MAN 12vs NQL 30 Stats
View All Fixtures
Round 20
Fri, 24 JulTimes shown AEST
BRI 34vs GCT 0 Report Stats
WST 8vs SYD 33 Stats
Sat, 25 JulTimes shown AEST
NZW 12vs MAN 32 Stats
MEL 22vs STG 4 Stats
SOU 52vs NEW 6 Stats
Sun, 26 JulTimes shown AEST
PEN 24vs CBR 34 Report Stats
CBY 16vs CRO 18 Report Stats
Mon, 27 JulTimes shown AEST
NQL 46vs PAR 4 Stats
View All Fixtures
Round 21
Fri, 31 JulTimes shown AEST
SYD 38vs CBY 28 Report Stats
WST 34vs MEL 16 Report Stats
Sat, 01 AugTimes shown AEST
NZW 14vs CRO 18 Stats
NQL 32vs CBR 24 Stats
MAN 44vs BRI 14 Stats
Sun, 02 AugTimes shown AEST
STG 46vs NEW 24 Stats
SOU 20vs PEN 16 Report Stats
Mon, 03 AugTimes shown AEST
GCT 24vs PAR 14 Stats
View All Fixtures
Round 22
Fri, 07 AugTimes shown AEST
BRI 16vs CBY 18 Report Stats
MAN 28vs SOU 8 Stats
Sat, 08 AugTimes shown AEST
NZW 0vs STG 36 Stats
CRO 30vs NQL 18 Stats
PAR 10vs PEN 4 Stats
Sun, 09 AugTimes shown AEST
MEL 36vs GCT 14 Report Stats
NEW 22vs SYD 38 Report Stats
Mon, 10 AugTimes shown AEST
CBR 18vs WST 20 Stats
View All Fixtures
Round 23
Thu, 13 AugTimes shown AEST
NQL 18vs SOU 31 Stats
Fri, 14 AugTimes shown AEST
BRI 32vs STG 6 Report Stats
Sat, 15 AugTimes shown AEST
WST 18vs NEW 24 Stats
PEN 24vs NZW 10 Stats
SYD 28vs PAR 18 Stats
Sun, 16 AugTimes shown AEST
CBR 24vs MAN 26 Stats
CBY 36vs GCT 14 Report Stats
Mon, 17 AugTimes shown AEST
CRO 2vs MEL 30 Stats
View All Fixtures
Round 24
Thu, 20 AugTimes shown AEST
STG 19vs PEN 12 Report Stats
Fri, 21 AugTimes shown AEST
SOU 18vs CBY 32 Report Stats
Sat, 22 AugTimes shown AEST
CRO 40vs WST 18 Report Stats
NZW 16vs NQL 50 Report Stats
SYD 12vs BRI 10 Report Stats
Sun, 23 AugTimes shown AEST
GCT 28vs CBR 12 Stats
MAN 16vs PAR 20 Report Stats
Mon, 24 AugTimes shown AEST
MEL 6vs NEW 20 Report Stats
View All Fixtures
Round 25
Thu, 27 AugTimes shown AEST
SOU 12vs BRI 47 Report Stats
Fri, 28 AugTimes shown AEST
MAN 10vs SYD 46 Report Stats
Sat, 29 AugTimes shown AEST
PAR 28vs CRO 35 Stats
NEW 18vs CBY 20 Stats
MEL 14vs NQL 6 Report Stats
Sun, 30 AugTimes shown AEST
WST 50vs NZW 16 Report Stats
GCT 28vs STG 26 Stats
Mon, 31 AugTimes shown AEST
CBR 34vs PEN 18 Stats
View All Fixtures
Round 26
Thu, 03 SepTimes shown AEST
BRI 8vs MEL 15 Report Stats
Fri, 04 SepTimes shown AEST
SYD 30vs SOU 0 Report Stats
Sat, 05 SepTimes shown AEST
PEN 30vs NEW 12 Stats
STG 32vs WST 30 Stats
NQL 42vs GCT 12 Stats
Sun, 06 SepTimes shown AEST
PAR 24vs CBR 28 Stats
CRO 12vs MAN 14 Stats
CBY 26vs NZW 22 Stats
View All Fixtures
Telstra Premiership Finals Round 1
Fri, 11 SepTimes shown AEST
SYD 18vs MEL 20 Report Stats
Sat, 12 SepTimes shown AEST
CBY 11vs STG 10 Report Stats
BRI 16vs NQL 12 Report Stats
Sun, 13 SepTimes shown AEST
CRO 28vs SOU 12 Report Stats
View All Fixtures
Telstra Premiership Finals Round 2
Fri, 18 SepTimes shown AEST
SYD 38vs CBY 12 Report Stats
Sat, 19 SepTimes shown AEST
NQL 39vs CRO 0 Report Stats
View All Fixtures
Telstra Premiership Finals Round 3
Fri, 25 SepTimes shown AEST
BRI 31vs SYD 12 Stats
Sat, 26 SepTimes shown AEST
MEL 12vs NQL 32 Stats
View All Fixtures
Telstra Premiership Finals Round 4
Sun, 04 OctTimes shown AEDT
BRI 16vs NQL 17 Report Stats
View All Fixtures
NRL Ladder 2015
Overall standings
Team P W L D Pts
Sydney Roosters 24 18 6 0 40
Brisbane Broncos 24 17 7 0 38
North Queensland Cowboys 24 17 7 0 38
Melbourne Storm 24 14 10 0 32
Canterbury-Bankstown Bulldogs 24 14 10 0 32
Cronulla-Sutherland Sharks 24 14 10 0 32
South Sydney Rabbitohs 24 13 11 0 30
St George-Illawarra Dragons 24 12 12 0 28
View all

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