Graeme Samuel, the former head of Australia's competition regulator, has been announced as the newest addition to the Australian Rugby League Commission.

The 67-year-old, who spent eight years in charge of the Australian Competition and Consumer Commission until 2011, replaces the departing Gary Pemberton, who will step aside as a commissioner on October 31.

Samuel, an ex-AFL commissioner, already has links to rugby league. As managing director of corporate advisory firm Greenhill Caliburn - which was hired by the ARLC to lead TV rights negotiations with the networks last year - he played a key role in the game last year, landing a record $1.025 billion broadcast deal. "We got to know each other well and feel very comfortable that this, together with his time as an AFL Commissioner, give him a strong understanding of some of the game's key strategic issues and opportunities,'' ARLC chairman John Grant said.