The Canberra Raiders have tried to gag David Shillington.
But by fining him in such a public manner they have only raised many more questions that will put the NRL club under even more intense media scrutiny.
Shillington's comments in relation to player misbehaviour and the coaching appointment of Ricky Stuart were honest, but nothing particularly new.
It was no secret the Raiders players had campaigned for interim coach Andrew Dunemann to get the job full-time, which Shillington reiterated.
He balanced that in the same articles by stating Stuart's hard-line stance towards discipline could be good for the club's culture.
No doubt the Raiders hierarchy was infuriated by Shillington's comments too that clubs ''create the devil in players'' by how they deal with player misbehaviour.
Shillington was obviously referring to the perceived leniency the Raiders had shown to Josh Dugan and Blake Ferguson, before they were eventually sacked.
Let's not overlook that once Dugan was axed, the Raiders presented a dossier listing 18 incidents to the NRL. Many of these fines and indiscretions were never made public by the Raiders.
So why have the Raiders taken the relatively minor Shillington issue, one that could have easily been dealt with an in-house punishment, and effectively turned it into something akin to a public flogging of their vice-captain?
If the Raiders were simply trying to be more transparent, why was the sum of Shillington's fine not disclosed?
1. Does Shillington really want to be at the Raiders? This year, he has been linked with a move to the Brisbane Broncos. He has an out-clause in his Raiders contract if a new Brisbane side is admitted into an expanded NRL competition.
2. Do the Raiders really want Shillington? He is on a hefty contract and his form has been indifferent this season.
3. Can Stuart and Shillington work together? They had their differences as coach and player at the Sydney Roosters.
There are many more questions, most of which will be met with a ''no comment''.
In the media statement released by the Raiders on Friday, chief executive Don Furner said Shillington had breached media policy because ''players may speak on issues relating only to their own performance and that of the team.''
Shillington was speaking on the performance of the team. It was just in reference to it's off-field performance, which has been far worse than some of the ordinary efforts on the field this season.
While the Raiders may not agree with Shillington's comments, they can be thankful he was at least prepared to put his name to them.