Roaring success: the World Club Challenge again delivered on its promise.

Roaring success: the World Club Challenge again delivered on its promise. Photo: Anthony Johnson

Sydney Roosters coach Trent Robinson has implored the NRL to implement a six-team world club challenge series and believes the game needs to improve its marketing of the concept.

Robinson, who spent two years coaching in the English Super League before joining the Roosters in 2013, has called on the NRL to plan its preseason to ensure the world club challenge becomes a showpiece event.

Roosters captain Anthony Minichiello and his team-mates pose with the trophy. Click for more photos

World Club Challenge - Sydney Roosters v Wigan Warriors

Roosters captain Anthony Minichiello and his team-mates pose with the trophy. Photo: Anthony Johnson

He believes the world club challenge should be expanded to include the top three teams from the NRL and Super League to play in a three-game series over three days.

"I think it should be Friday, Saturday, Sunday," Robinson said.

"We could really lead up to this game on a Sunday. Those clubs over there are saying we want to come down here and do that. Our preseason is a bit muddled at the moment. Some teams play three [trials], some teams play one. We have the nines, which is a great concept as well. We just have to organise it better.

"We can really make something of this preseason to improve the commercial product in the nines, improve our competition in the northern hemisphere and get ready for the NRL season. We can't have three trials, plus nines - it needs to be structured but we definitely can do it."

More than 31,000 fans piled into Allianz Stadium for the Roosters' 36-14 win over Wigan on Saturday night.

While the NRL are quite happy with the crowd, Robinson is adamant the match could have been a sell out if it received the right promotion.

"How much time and effort did we put into preparing this as a competition?" Robinson said.

"Our focus was on the nines. There wasn't a huge amount of advertising about, there wasn't a huge amount of preparation as far as the event and the week, yet 31,000 people turned up.

"We underestimated the crowd and we underestimated the occasion for Australian fans. We can easily make this a huge event. It's an important one. We need to support our code."

It was the first time the world club challenge had been played in Australia since the Broncos hosted Wigan in Brisbane 20 years ago.

It was also just the third time the match had been played on Australian soil, with Robinson calling for the game to alternate between England and Australia every year.

"Next year, if a team goes over there, there'll be more supporters watching that game," he said.

"Every second year we need to rotate countries, but that should have been 43,000 [last night] - we could have got that there if we market it really well. There was Souths-St George down at WIN two hours before we played.

"Have a stand-alone game, make it a big thing and you'll fill a stadium. We need a better effort than that."